5 Suggestions To Assist Maximize Your TikTok Advertising Strategy in 2024

Are you seeking to make TikTok a much bigger precedence inside your advertising efforts in 2024?

The platform continued to determine itself as a key leisure supplier in 2023, with over a billion users turning to the app for the most recent clips, music discovery, pattern insights, and extra. Which additionally consists of merchandise. Certainly, TikTok has now change into a key search engine for many users, offering pointers and notes throughout a spread of product classes, which TikTok has tried to lean into with its personal expanded eCommerce listings.

That push hasn’t caught on like TikTok would have hoped, however utilization insights do present that there’s a lot of potential there for the manufacturers that may get TikTok proper.

And should you’re seeking to make TikTok a much bigger focus this yr, listed here are 5 tricks to get you heading in the right direction.

1. Analysis rivals

As with all social platform, competitor analysis is essential, to be able to set up baseline efficiency comparisons in your efforts, whereas additionally familiarizing your self with how others in your area of interest are driving success (or not) within the app.

You already know your rivals, and also you doubtless have no less than some understanding of the important thing worldwide gamers within the house. It’s price checking in on their TikTok profiles and seeing what kind of numbers they’re seeing, and contemplating the forms of content material that they publish within the app.

You may also use TikTok’s Creative Center instruments to analysis prime performers primarily based on model class, product, hashtags, and extra.

Should you’re undecided who your rivals are, you may as well search by class inside the hashtags aspect, which is able to spotlight the highest trending clips in any given area of interest.

Faucet on “See analytics” and also you’ll be capable of get a full itemizing of movies on that subject, serving to to information you in the direction of the important thing creators and types for every.

2. Analysis top-performing advertisements

You may also analysis advert efficiency particularly, through TikTok’s “Top Ads” listing.

Choose your area and product class, and TikTok will present you the top-performing promotions, which you may as well filter by promotion kind.

That is essential perception in your planning, as it would present you what’s working for different manufacturers in your sector, and what TikTok customers are responding to.

Dig in, be taught what’s getting traction, then apply these learnings to your individual strategy.

3. Analysis hashtags

General, hashtags usually are not as influential as they as soon as have been in driving dialog developments. That’s as a result of social platform algorithms have advanced, and are capable of glean context from a spread of put up components, in order that they don’t want hashtags, as such, to categorize content material in the identical method.

That stated, hashtags can nonetheless be an necessary discovery issue, and may also help to make sure that your content material is being displayed in related search streams within the app.

As famous above, you need to use TikTok’s “Trend Intelligence” element to analysis related hashtags, which you’ll filter by business. You may also choose “New to Top 100” to drill all the way down to the most recent trending tags in any class.

Faucet by way of on any pattern, and you will get extra in-depth insights into its reputation and efficiency.

You’ll be able to develop this pattern line out to the earlier three years, so you possibly can see how every tag is performing over time, whereas you may as well see demographic insights, associated tags, prime creators, and extra.

Lastly, you may as well entry the top-performing movies in every class, offering a extra particular view of what’s resonating in every sector.

4. Familiarize your self with related influencers

Given the leisure focus of TikTok (TikTok has repeatedly described itself as an entertainment app, not a social platform), it’s essential to create participating, resonant movies to maximise your efficiency within the app.

Which isn’t all the time really easy, which is why many manufacturers work with established creators to maximise their attain.

You don’t essentially must go that route, however it’s, in any case, price familiarizing your self with the highest creators in your sector to know what’s working, what they’re specializing in at any given time, and the way they’re connecting with their viewers.

As famous above, you need to use TikTok’s trending hashtag itemizing for this, which additionally consists of a component that highlights the highest creators that use that tag.

You may also search TikTok’s Creator Marketplace for related influencers primarily based on key phrases, business, and so forth.

Chances are you’ll discover helpful creators to work with who may also help to amplify your content material, however in any case, you’ll get a greater understanding of what’s working, and how one can apply that inside your strategy.

5. Check out TikTok’s AI advert instruments

Like all social platforms, TikTok’s additionally experimenting with generative and conversational AI, in various types, which may also help to information you in the fitting path, and enhance your content material strategy.

TikTok now has a brand new “Creative Assistant” in its Creative Center, which is a chatbot that may assist to information your TikTok advertising efforts.

Utilizing this, you will discover related hyperlinks and instruments to assist, whereas you may as well ask it to offer you concepts, primarily based on developments, for content material that’ll resonate in your area of interest.

TikTok’s additionally acquired an AI script generator, which may also help you provide you with extra compelling clips, whereas it’s additionally added new AI creation elements to its video enhancing platform CapCut, which may also help to refine your content material.   

TikTok’s mother or father firm ByteDance is making a big push on AI, and given its measurement and sources, you’re prone to see much more AI coming to TikTok’s inventive instruments over the approaching months. Which might present extra alternative to place collectively standout clips, whereas TikTok’s additionally seeking to department into new market alternatives, like food ordering in-app, and extra direct promotions in-stream.

Actually, TikTok needs extra individuals to spend extra money on TikTok direct, which has been the important thing income driver for the Chinese language model of the app, however that continues to be a problem in Western markets. But it surely might nonetheless catch on, and if TikTok can crack the code, it might change into a much more necessary consideration for a lot of manufacturers, in a short time.

Although there’s additionally the lingering threat that the app could possibly be banned entirely in the U.S. That is still a priority, however primarily based on what we’ve seen so far, the U.S. Authorities shouldn’t be overly eager to maneuver to that subsequent stage, until it has to.

So if geopolitical relations bitter, then sure, TikTok could possibly be a casualty, which it is best to be mindful when constructing extra reliance on the app. However there are alternatives there, and if you will get it proper, it might drive vital curiosity in your model, whereas most of the approaches that you just be taught on TikTok can be utilized to Reels, Shorts, and extra.

Loads of customers are spending lots of time within the app. And if that’s your goal market, that’s additionally the place it’s essential to be.