5 Tricks to Assist Maximize Your TikTok Advertising and marketing Method in 2024

Are you trying to make TikTok an even bigger precedence inside your advertising and marketing efforts in 2024?

The platform continued to ascertain itself as a key leisure supplier in 2023, with over a billion users turning to the app for the newest clips, music discovery, pattern insights, and extra. Which additionally contains merchandise. Certainly, TikTok has now turn into a key search engine for many users, offering pointers and notes throughout a spread of product classes, which TikTok has tried to lean into with its personal expanded eCommerce listings.

That push hasn’t caught on like TikTok would have hoped, however utilization insights do present that there’s a lot of potential there for the manufacturers that may get TikTok proper.

And in case you’re trying to make TikTok an even bigger focus this yr, listed below are 5 tricks to get you heading in the right direction.

1. Analysis opponents

As with every social platform, competitor analysis is vital, in an effort to set up baseline efficiency comparisons on your efforts, whereas additionally familiarizing your self with how others in your area of interest are driving success (or not) within the app.

You already know your opponents, and also you doubtless have at the very least some understanding of the important thing worldwide gamers within the area. It’s price checking in on their TikTok profiles and seeing what kind of numbers they’re seeing, and contemplating the kinds of content material that they publish within the app.

You can too use TikTok’s Creative Center instruments to analysis prime performers based mostly on model class, product, hashtags, and extra.

For those who’re undecided who your opponents are, you may as well search by class inside the hashtags factor, which can spotlight the highest trending clips in any given area of interest.

Faucet on “See analytics” and also you’ll be capable to get a full itemizing of movies on that subject, serving to to information you in direction of the important thing creators and types for every.

2. Analysis top-performing adverts

You can too analysis advert efficiency particularly, through TikTok’s “Top Ads” listing.

Choose your area and product class, and TikTok will present you the top-performing promotions, which you may as well filter by promotion kind.

That is vital perception on your planning, as it would present you what’s working for different manufacturers in your sector, and what TikTok customers are responding to.

Dig in, study what’s getting traction, then apply these learnings to your personal strategy.

3. Analysis hashtags

Total, hashtags will not be as influential as they as soon as have been in driving dialog tendencies. That’s as a result of social platform algorithms have advanced, and are capable of glean context from a spread of publish parts, in order that they don’t want hashtags, as such, to categorize content material in the identical method.

That mentioned, hashtags can nonetheless be an vital discovery issue, and can assist to make sure that your content material is being displayed in related search streams within the app.

As famous above, you should utilize TikTok’s “Trend Intelligence” element to analysis related hashtags, which you’ll be able to filter by business. You can too choose “New to Top 100” to drill right down to the newest trending tags in any class.

Faucet by means of on any pattern, and you may get extra in-depth insights into its recognition and efficiency.

You possibly can develop this pattern line out to the earlier three years, so you possibly can see how every tag is performing over time, whereas you may as well see demographic insights, associated tags, prime creators, and extra.

Lastly, you may as well entry the top-performing movies in every class, offering a extra particular view of what’s resonating in every sector.

4. Familiarize your self with related influencers

Given the leisure focus of TikTok (TikTok has repeatedly described itself as an entertainment app, not a social platform), it’s essential to create participating, resonant movies to maximise your efficiency within the app.

Which isn’t at all times really easy, which is why many manufacturers work with established creators to maximise their attain.

You don’t essentially must go that route, however it’s, at least, price familiarizing your self with the highest creators in your sector to grasp what’s working, what they’re specializing in at any given time, and the way they’re connecting with their viewers.

As famous above, you should utilize TikTok’s trending hashtag itemizing for this, which additionally contains a component that highlights the highest creators that use that tag.

You can too search TikTok’s Creator Marketplace for related influencers based mostly on key phrases, business, and so on.

It’s possible you’ll discover precious creators to work with who can assist to amplify your content material, however at least, you’ll get a greater understanding of what’s working, and how one can apply that inside your strategy.

5. Check out TikTok’s AI advert instruments

Like all social platforms, TikTok’s additionally experimenting with generative and conversational AI, in various kinds, which can assist to information you in the fitting route, and enhance your content material strategy.

TikTok now has a brand new “Creative Assistant” in its Creative Center, which is a chatbot that may assist to information your TikTok advertising and marketing efforts.

Utilizing this, yow will discover related hyperlinks and instruments to assist, whereas you may as well ask it to provide you concepts, based mostly on tendencies, for content material that’ll resonate in your area of interest.

TikTok’s additionally bought an AI script generator, which can assist you give you extra compelling clips, whereas it’s additionally added new AI creation elements to its video modifying platform CapCut, which can assist to refine your content material.   

TikTok’s guardian firm ByteDance is making a big push on AI, and given its measurement and sources, you’re more likely to see much more AI coming to TikTok’s inventive instruments over the approaching months. Which may present extra alternative to place collectively standout clips, whereas TikTok’s additionally trying to department into new market alternatives, like food ordering in-app, and extra direct promotions in-stream.

Actually, TikTok desires extra folks to spend more cash on TikTok direct, which has been the important thing income driver for the Chinese language model of the app, however that is still a problem in Western markets. But it surely may nonetheless catch on, and if TikTok can crack the code, it may turn into a much more vital consideration for a lot of manufacturers, in a short time.

Although there may be additionally the lingering danger that the app could possibly be banned entirely in the U.S. That continues to be a priority, however based mostly on what we’ve seen up to now, the U.S. Authorities will not be overly eager to maneuver to that subsequent stage, until it has to.

So if geopolitical relations bitter, then sure, TikTok could possibly be a casualty, which it’s best to bear in mind when constructing extra reliance on the app. However there are alternatives there, and if you may get it proper, it may drive vital curiosity in your model, whereas most of the approaches that you just study on TikTok can be utilized to Reels, Shorts, and extra.

A variety of customers are spending quite a lot of time within the app. And if that’s your goal market, that’s additionally the place it’s essential to be.