Employee advocacy programs can help to amplify your brand messaging, using the personal profiles of your staff to extend your reach in new ways.
And when you consider that personal profiles often get more reach than brand accounts, it’s even more relevant. But you also can’t be too prescriptive, as seeing the same, generic, templated message from each of your employees seems forced, dull, and is unlikely to be effective.
Need more convincing on the value of employee advocacy? This infographic from the team at Giraffe Social Media provides a range of notes on the potential of an effective employee activation plan.
