Okay, there are now only 100 days till Christmas, which means that it’s time to finalize your holiday marketing plans, and get a firm outline in place to ensure that you get the most out of your end-of-year push.

And for most businesses (well, the ones reading SMT at least) that will mean running promotions on Facebook and/or IG, in order to reach the broadest range of interested consumers.

And if you are running ads on Meta’s platforms over the next few months, this will help. Meta has published a new checklist of what all businesses should be doing to maximize their opportunities this holiday season.

Which, of course, is heavily geared towards using its automated Advantage+ ads, but there are also notes on utilizing messaging, and when to start your push to get the best results.

The checklist is part of Meta’s broader overview of holiday marketing tips and insights, which you can check out here.

Worth considering in your approach.