Crocs for canines hit the market

Crocs has introduced a new line of products for dogs. Designed in partnership with pet retailer Bark to introduce a line of the foam booties for dogs (and, we suppose, cats if you’re especially brave), Pet Crocs will sell for $50, or $65 if you’d preferred a lined set.

They’ll only be available for a limited time and sold on the Crocs website as well as select Crocs retail stores.

It’s not just pets who are getting Crocs, though. They’ll be sold alongside a matching set for humans, so you can coordinate your outfit with Fido. You’ll have a choice of two colors: Green Slime or Pink Dragon Fruit.

Oh…and did we mention they glow in the dark?

Crocs might be mocked by some, but they’re a red-hot brand these days—and have been since the pandemic. People are dressing more casually than ever since the pandemic, even at work, which has resulted in strong growth at the company. In its most recent quarterly earnings statement, the company reported revenues of $1.1 billion, a 3.6% increase, and raised its full-year guidance.

Crocs knows a thing or two about promotional stunts. The company has released everything from clogs modeled after Lightning McQueen in Disney’s Cars films to fried-chicken-scented charms and footwear based on Pringles cans.

“[The market] is returning, from my perspective, to what it was pre-pandemic, which is key promotional periods are super important,” CEO Andrew Rees told analysts during an earnings call in August. “We believe you have to participate in those promotional periods to get your fair share of consumer spending.”