‘Calm’ Meditation App Jumps 100 Spots in App Store After Election Night Ad

The 2024 presidential election was a whirlwind of chaos, noise, and sensory overload, but one meditation app stepped in to give people a much-needed break from the madness — and it definitely didn’t go unnoticed.

The app “Calm” saw a massive — more than a 100-spot — jump in the App Store after its brilliant 30-second silence ad break aired during CNN and ABC’s election coverage … offering a necessary moment of peace amid the chaos and skyrocketing stress.

A Calm spokesperson tells TMZ they knew offering moments of tranquility was essential during election season, especially as people were all glued to the updates and struggling to find a break from the uproar.

After their ad aired, tons of people flocked to the app for ongoing support, sparking a surge in Calm downloads in just one day — boosting their App Store ranking and getting people buzzing about it on X, including Jake Paul.

In addition to the silent ad, they created a calming corner on IG Live, streaming soothing footage of wildlife like penguins and meerkats at the San Diego Zoo that 150K people tuned in for — because research shows watching cute animals can actually lower anxiety.