Held at the Etihad Arena in Abu Dhabi from December 19 to
December 22, this year’s event combines world-class tennis with live music, set
to captivate millions of fans worldwide.
The 2024 WTL boasts a roster of top-ranked athletes,
including: Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick
Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena
Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal,
Alexander Shevchenko and Denis Shapovalov. These players have been assigned to
4 different teams — Kites, Eagles, Falcons and Hawks — as part of an
all-play-all game format.
Floki’s brand will be prominently displayed throughout the
tournament. Branding will feature courtside next to the tramlines and across
all digital collateral including LED boards, big screens, and backdrops.
The partnership aims to position Floki with a global
audience that exceeded 46.4 million during last year’s event.
The evenings will transform the Etihad Arena into a concert
venue, featuring live performances by Bryan Adams, Akon, Anastacia, and Sean
Paul.
This year’s WTL will be broadcast live on Sony TV and an
extensive network of global broadcast partners, ensuring Floki reaches tennis
fans worldwide.
About the World Tennis League
Now in its third edition, the World Tennis League has earned
a reputation for its innovative format, blending elite-level tennis with a
festival atmosphere. The third edition of the WTL is set to take place from
December 19–22, 2024, at the Etihad Arena in Abu Dhabi, UAE, a premier venue
that hosts world-class events. The tournament attracts top-tier tennis talent
and millions of fans worldwide, making it a marquee event in the international
sports calendar.
About Floki
Floki (https://www.floki.com/) is the people’s
cryptocurrency and utility token of the Floki Ecosystem. Focused on utility,
community, philanthropy, and strategic marketing, Floki is working toward
becoming the world’s most recognized and used cryptocurrency. With over 490,000
holders globally, Floki has already established a strong brand presence.
