TikTok has published a new guide for fashion brands that are looking to drive interest in the app, which includes a range of notes on key fashion trends, communities, TikTok ad tips, and more.
You can download both EU and META versions of TikTok’s 2025 Fashion Playbook here (with email sign-up), but in this post, we’ll take a look at some of the key notes (from the EU version).
First off, TikTok’s 2025 fashion guide looks at emerging fashion trends overall, with a focus on smaller creators.
These are the types of creators who can gain traction on TikTok, and the guide looks to help these users tap into expanded opportunities.
The guide also looks at how TikTok users specifically engage with fashion content, and what they’re seeking from creators/brands:
There’s also an overview of “Style Tribes” in the app, which could help you better understand how TikTok users engage with related content.
TikTok has also included a step-by-step overview of TikTok promotions:
Along with more in-depth notes on its various ad types, while the guide also has a media planning guide to help map out your strategy:
There are also more specific TikTok creation tips, and notes on how to tap into trends, by using TikTok’s Creative Center tools.
It’s a handy overview, which takes a simple, but effective approach to mapping out how to tap into emerging trends in the app.
And there are definitely some valuable notes in there, and even if you think you know all you need to about TikTok promotions, it’s worth taking a look.
You can download TikTok’s 2025 Fashion Playbook (with email sign-up) here.
