CES 2024 will likely be right here earlier than we all know it, taking up Las Vegas with throngs of crowds, cubicles filled with merchandise and a variety of firms making claims about how AI is enhancing their choices. As noted in our CES preview, although the convention has had its ups and downs of late, it’s more and more grow to be a possibility for startups to seize consideration whereas all eyes are drawn to the larger finances bulletins from the likes of Samsung, Sony and Nvidia.
TechCrunch will likely be on the bottom at CES 2024 all through the occasion subsequent week, with a selected concentrate on these startups that may simply be headlining an enormous livestream of their very own in a pair years. You can follow along with our team’s CES coverage across the site and social handles here, however let’s reduce to the chase, since everyone knows these big-name occasions nonetheless matter.
Monday, January 8 will give client tech and transportation aficionados lots to observe beginning at 8 a.m. PT / 11 a.m. ET, with lots of the highest-profile press conferences being livestreamed to the general public as has grow to be the norm. These occasions will set the stage for the general public CES present ground opening January 9 and operating by way of January 12.
As you’ll see within the rundown under, AI would be the large through-line operating throughout virtually all the large occasions, as CES 2024 marks the primary iteration of the occasion totally in the new AI-centric era.
We’ll maintain this listing up to date as the large day attracts nearer and as schedules change, however for now, these are the big-ticket firms seeking to make an enormous splash earlier than the conference doorways open and CES 2024 begins for in-person attendees Tuesday.
Monday: Nvidia
8 a.m. PT / 11 a.m. ET
CES is losing no time in attending to one of many principal occasions. Nvidia is coming into the occasion driving excessive on its recent AI-fueled growth. So it’s no shock Nvidia guarantees a concentrate on AI and content material creation throughout their kickoff handle at CES.
LG
8 a.m. PT / 11 a.m. ET
On the identical time, LG will likely be showcasing its personal updates, although they’ve already proven a part of their hand by releasing the details on its new OLED TV lineup, that includes AI processors it claims will considerably enhance visible and audio constancy over prior fashions. LG can even function updates on residence, mobility and, you guessed it, AI in its CES occasion.
Panasonic
10 a.m. PT / 1:00 p.m. ET
Panasonic is leading with their energy and climate policies, in a break from the opposite firms conserving an enormous concentrate on AI reveals.
Honda
10:30 a.m. PT / 1:30 p.m. ET
Honda’s been fairly clear about what to anticipate from its CES occasion this yr: the reveal of a brand new EV collection, full with a purple-tinted tease of its kind issue. Will that coincide with more details on Honda’s partnership with Sony for the Afeela brand revealed at CES 2023? Time will inform.
Sennheiser
12:30 p.m. PT / 3:30 p.m. ET
The audio firm Sennheiser could have their very own CES showcase, with a fairly clear focus, promising new headphone bulletins from their dwell stream, which you’ll be able to watch under.
Hyundai
1 p.m. PT / 4 p.m. ET
Hyundai’s most attention-grabbing reveal appears to be an replace on its Supernal eVTOL (electrical vertical takeoff and touchdown car), which was first showcased again at CES 2020. Along with its CES kickoff, Hyudai is hosting separate events Tuesday centered solely on the eVTOL idea and its imaginative and prescient for mobility hubs for these flying automobiles to really take off and land from. Past its aerial ambitions, Hyundai will likely be speaking about sustainability, software program and naturally, AI in a stream that’s deliberate for, however not but public on their YouTube channel.
Samsung
2 p.m. PT / 5 p.m. ET
When you’re in search of cellphone information from Samsung, you’ll have to attend till January 17, when their next Unpacked event will kick off. As has been the case for a number of years, Samsung will concentrate on the remainder of their product traces at CES 2024.
And people merchandise are about to get the AI push, if their press convention title “AI for All: Connectivity in the Age of AI” wasn’t sufficient of a sign. Samsung has already revealed some AI applications in the kitchen and in its updated robot vacuum lineup, with extra anticipated from its CES event being livestreamed via their newsroom site.
Samsung also put out some additional teases over the weekend for “new generation of products that can be folded inward and outward,” which would come with rollable and foldable shows constructing off of their current traces of foldable telephones.
Sony
5 p.m. PT / 8 p.m. ET
Witnessing the Ghostbusters logo wearing a VR headset is simply the sort of company synergy CES is made for. Sony has highlighted the usage of its expertise inside its movie and gaming efforts at previous CES occasions, and by specializing in “Powering Creativity with Technology,” that appears to be the identical at CES 2024.
Tuesday: Asus
9 a.m. PT / midday ET
Asus takes the prize for many hyperbolic CES teaser, because it units out to place viewers “in search of incredible transcendence.” That’s a method of framing the formal reveal of what Asus already showed to be a new dual-screen laptop design.
For extra CES information because it rolls in, click on the banner under to see our complete protection, or take a look at a few of these highlights from the occasion:
