The Phoenix Mercury introduced a new logo as part of its rebrand ahead of their 30th WNBA season. However, some fans weren’t particularly happy with the Mercury’s new logo and how too simplistic it was. Even former Milwaukee Bucks and Phoenix Suns player Robin Lopez trolled the new logo on social media.
In a post on X, formerly known as Twitter, Lopez re-posted the Mercury’s announcement regarding the rebrand. The twin brother of Brook Lopez simply uploaded an orange M&M to take a shot at the WNBA franchise’s effort to modernize their logo.
Robin Lopez wasn’t the only one to notice how the rebrand failed, with Phoenix Mercury fans flooding the post with negative comments. The Mercury are coming off a WNBA Finals appearance, but they were swept by eventual champions Las Vegas Aces in four games.
Here are some of the fan comments about the Mercury’s rebranded logo:
In the same rebranded logo announcement, the Phoenix Mercury explained the reasons for the change. The old M logo was modernized to show the evolution of the franchise. It is positioned at a 19.97-degree angle, which signifies the year that started it all.
The orange shadowing the purple is an homage to the team name Mercury, while an arrow shape on the new M logo signifies moving forward to the future.
According to ESPN’s Josh Weinfuss, the process of rebranding the Mercury’s logo took around two and a half years to finish. The franchise hired an outside agency to find the right mix of all their previous logos, as well as what the fans wanted and perception.
Phoenix Mercury entering a new era
In a statement released by the Phoenix Mercury, chief executive officer Josh Bartelstein explained what the rebranding represents. Bartelstein wants to usher in a new era of Mercury basketball ahead of its 30th anniversary.
“The new branding represents the Mercury’s championship legacy, devoted fanbase and the new era that began with a record-breaking season and memorable Finals run,” Bartelstein said. “While our logos have been reimagined, the Mercury’s identity remains the same – our organization’s commitment to the community and the grit and joy of our team will continue to define Mercury basketball.”
After 29 seasons in the WNBA, the Mercury has won three championships in 2007, 2009 and 2014. They were led by franchise GOAT, Diana Taurasi. They also have six WNBA Finals appearances.
Edited by Juan Paolo David
