While ownership has changed for Salford City FC, the club is going back to its roots with a new crest.
The club, which is based in the Greater Manchester Area and plays in EFL League Two, the fourth tier of English football, unveiled a new crest last week that they’ll use starting in the 2026-27 season. The change comes after 72% of supporters voted in favour of it.
The new crest for the Ammies — a nickname that comes from Salford City’s origins as an amateur football club — was designed in conjunction with New York-based design agency MILK and harkens back to crests they’ve worn in the past.
Its centerpiece is a lion rampant, while a rose on the right side of the crest represents the Salford Lads and Girls Club, a recreational youth club first founded in 1903 that offers various athletic and artistic programs. The typeface in the crest mimics the fonts used in previous club crests and on Salford street signs. The concentric circles on the outside represent an aerial view of the city’s gasworks.
The new crest comes in the wake of an ownership change at Salford City. In May 2025, Gary Neville and Sir David Beckham took control of the club after their consortium bought out a group of fellow former Manchester United players. The previous ownership group, known as the Class of ’92, bought the club in 2014.
Salford City’s current crest, which will continue to be used until the end of the 2025-26 season, is a black hexagonal shield with the features of a lion’s face inside.
The crest change will occur in tandem with another important, fan-supported change. Back in October, 77.1% of supporters voted to change the club’s primary home kit colour to orange, a colour they had worn consistently until 2014.
This landmark choice will evolve the Club into a bold, new era by combining our tangerine heritage with modern style to create a striking orange identity. From the terraces to the training ground, from the park pitches to the supermarket queue – when you see orange, you will know what it means. This is Salford. Proud. Unmistakable.
This season, Salford City has a red home kit with tonal hoops, a black away kit with a yellow zigzag pattern, and a white third kit with red dots.
