Amazon is closing its bodily Amazon Go and Amazon Fresh shops

RIP, Amazon convenience stores: gone and probably soon forgotten.

Amazon announced on Tuesday that it will close its brick-and-mortar Amazon Go and Amazon Fresh stores and will instead expand its capacity for same-day grocery delivery, as well as its Whole Foods Market footprint.

These stores were used to grow Amazon’s cashierless Just Walk Out technology, which tracks what items customers grab, allowing them to pay for their groceries without a more formal checkout process. The company is instead focusing on offering that technology to third parties, like concession stands at sports stadiums.

“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion,” the company wrote in a blog post.

These retail closures will not impact customers who use Amazon for grocery delivery.

It’s not surprising that Amazon will divest from its branded retail stores, given that Amazon has been cutting down on its physical retail presence over the last few years. Upon closing down some stores in 2024, an Amazon spokesperson said that the company “couldn’t make the economics work with the lease cost.”

Amazon isn’t giving up on the brick-and-mortar side of its business, though. Instead, it will embrace the fact that people have a stronger brand affinity with Whole Foods Market than the Amazon Go convenience store.

Amazon will open more than 100 new Whole Foods stores over the next few years. The company says Whole Foods has seen over 40% sales growth and expansion to 550 stores since it was acquired by Amazon in 2017.

Amazon also plans to open more Whole Foods Market Daily Shop locations — a smaller version of the grocery store with an emphasis on convenience and grab-and-go meals. These seem similar to the idea behind Amazon Go and Amazon Fresh stores, but people probably feel better about grabbing a salad from Whole Foods than the Amazon Fresh store… even though they’re the same company.