George Kittle’s wife, Claire Kittle, gave a shoutout to Olivia Culpo.
In an Instagram Story, posted on Tuesday, Claire gave a festive nod to the model and entrepreneur’s baby line, Picolette by Olivia Culpo.
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Sharing a reel filmed inside Target, Claire spotlighted new holiday arrivals from the exclusive collection, which features seasonal newborn pieces including plaid two-piece romper sets with matching bows and socks, velvet-accented collars, cozy knit reindeer sweaters, and plush polar bear stuffed animals.
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“If this doesn’t get you in the Christmas spirit, I don’t know what will,” Claire wrote, tagging Picolette alongside heart-eyes emojis.
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Culpo, who is married to 49ers star running back Christian McCaffrey, launched the exclusive Picolette line at Target over the summer.
Interestingly, Culpo’s daughter’s name is Colette.
The brand name Picolette is a clever mashup of her daughter’s name combined with piccola, which is Italian for “small”.
Christian McCaffrey’s wife Olivia Culpo’s motherhood-inspired Target venture
Olivia Culpo talked about why she started her brand in a Target interview back in July. She said she got the idea during her very first year as a mom, which went by in a fast and sweet blur.
“I was in this very tender season of becoming a mom for the first time, while also pregnant again, and I kept thinking about how sacred those earliest days are,” Culpo explained. “Every little outfit becomes part of a memory: coming home, the first photos, all the tiny moments you’ll never forget. Before you know it, those impossibly small pieces are carefully folded away into a keepsake box or storage bin, holding an entire season of your life you wish you could keep forever.”
She emphasized that Picolette stands apart as her most intimate project to date.
“I’ve collaborated on brands in the past, but this one feels different because it’s the most personal,” she said. “I have designed every piece with my intention. It comes from my real life, my home, my daughter and now my next baby. I wanted to make something beautiful, thoughtful, and accessible for other moms to experience too.”
Olivia Culpo and her husband, Christian McCaffrey, welcomed their second child, a baby boy named Roman Augustus McCaffrey, who was born on September 29.
With the arrival of their son, they officially became a family of four, having welcomed their first child, Colette, in July 2025.
McCaffrey is currently in his 10th year in the NFL.
Edited by Oindrila Chowdhury
