Amazon goes to pay $150 million for the unique proper to broadcast an NFL playoff recreation subsequent season.
Initially, the fee the NFL was in search of from a broadcaster was estimated to be $120 million, however Alex Sherman of CNBC reported that it might be roughly $30 million extra through a “source familiar with the matter.”
“I’m told the number is closer to $150 million rather than $120 million from a source familiar with the matter,” Sherman mentioned. “The point of why this is important is that Peacock paid $110 million for the last playoff game. So, if Amazon is paying closer to $150 million for this one, now we’re talking about a 30-plus percent increase. Not a nine or 10 percent increase.”
In January, the NFL broadcasted the AFC Championship recreation between the Kansas Chiefs and Miami Dolphins recreation completely on Peacock. NBC paid $110 million for these rights. Amazon initially handed on that slot. Many have been upset with the choice to place that recreation behind a paywall, nevertheless it averaged 23 million viewers and was the most streamed live event in history, based on Front Office Sports.
Peacock additionally hit No. 1 on the app retailer and its Google search quantity was two occasions larger than it had ever been, according to Joe Pompliano.
Amazon had the rights to Thursday Evening Soccer final season, and completely streamed a Black Friday recreation. The worldwide conglomerate didn’t discover the identical success as Peacock did for its playoff recreation, totalling 9.6 million viewers.
