Pinterest is heading to Coachella 2024, and to rejoice, it’s printed some new information on anticipated Coachella traits, together with pageant outfit inspiration for these making ready for the occasion.
First off, on traits, Pinterest has shared a variety of insights into consumer exercise associated to the music pageant, which might assist information your pageant look.
As per Pinterest:
“With tens of millions of searches related to Coachella on Pinterest, and 40% of those searches driven by Gen Z, the platform has become a go-to destination and ultimate companion for users to find inspiration, plan and shop their beauty and fashion looks for festival season.”
So what’s more likely to be the massive Coachella traits this 12 months?
- Nostalgic pageant seems to be from one other time (searches for “2014 core” are up 1240% 12 months over 12 months)
- Experimenting with the playfulness of fairycore (“fairycore outfits” are up 2200%)
- Rebelling towards typical femininity (“dark feminine core” is up 160%)
- High searches additionally present that folks flip to Pinterest to realize inspiration from Coachella performers to seek out their greatest outfit aesthetic—this 12 months searches for “Lana Del Rey core” are up 300%
Plenty of “core” in there, however basically, it looks as if hippy-like, free-flowing kinds are most likely in.
Along with this, Pinterest has partnered with superstar stylists Chloe and Chenelle to showcase a number of the high Coachalla seems to be.
“The fashion experts are testing Pinterest’s new feature, board preview, which makes it easier than ever to share curated Pinterest boards as videos across social platforms.”
Lastly, Pinterest may also be internet hosting an IRL “Manifest Station” activation on the pageant, which can allow guests to customise their very own pageant traits.
“Visitors will be able to find new ways to express themselves and make festival trends their own – filled with ethereal-inspired photo opportunities alongside trending beauty and styling experiences.”
Competition time is the place many traits originate, and Pinterest is eager to faucet into the following huge vogue shifts forward of time, as it really works to make itself a extra influential consideration for a similar.
Aligning with Coachella, then, makes a whole lot of sense, and it looks as if a great match for Pinterest’s broader branding push.
You’ll be able to learn all of Pinterest’s Coachella pattern notes here.
