Airbnb already has labels like “Guest favorites” and “Superhost” to point the standard of a property or the host. Now the corporate is including a brand new label for the highest 25% and prime 1% properties on the itemizing web page.
Normally, Airbnb releases updates twice a 12 months with so-called winter and summer time releases. However this time, the journey firm has chosen to launch a spring replace as nicely. The brand new prime property badge, which depends on metrics like subcategory rankings, evaluate sentiment, host cancellations, and quality-related customer support points, is a part of this rollout.
What’s extra, the corporate can be placing a badge on the underside 10 % of properties to point low high quality. Airbnb stated that because it launched an up to date hosting quality measurement system in April, it has booted out 100,000 properties off the platform.
Final November, the corporate rolled out a approach to type critiques by most up-to-date or highest rated. With its newest replace, it has additionally added the flexibility to type critiques by lowest rated.
Airbnb now permits customers to type critiques by lowest rated Picture Credit: Screenshot by TechCrunch
Airbnb already has a label for “Superhosts”, which is dependent upon metrics like rankings throughout their properties and cancelation charge; and a label for “Guest Favorites” properties, which incorporates two million prime properties out of seven.7 million on the platform. Technically, a property can have all three labels, however with overlapping underlying metrics, it’s laborious to inform if one label has extra significance over others.
As we speak, the journey reserving firm offered an replace to a different badge it launched final 12 months: verified properties. In September 2023, Airbnb stated that the corporate would verify all properties in its top five markets — the U.S., Canada, Australia, the U.Ok., and France — to weed out pretend listings. The corporate has a evaluate course of that entails anti-fraud expertise and human evaluate. Airbnb stated at present that almost 1.5 million properties could be verified by the tip of this month in these 5 markets with a verification badge proven subsequent to the listings.
Picture Credit: Airbnb
Airbnb stated that it plans so as to add photograph and video verification instruments for hosts to confirm their listings. Plus, the corporate goals to roll out verification in 30 extra international locations by Q3 of this 12 months.
Final November, Airbnb CEO Brian Chesky advised TechCrunch that the corporate would launch one or two updates to improve its core products before working on AI-powered features such as review summaries. Final month, through the firm’s quarterly earnings name, Chesky talked about utilizing AI to build the “ultimate concierge.” So it’s also possible to count on extra AI-related options sooner or later updates.
