There’s nothing fallacious with leaping on a bandwagon, however it’s a good suggestion to acknowledge when issues may need gone a bit too far.
An Alabama 16-year-old claims her mother and father have spent roughly $3,000 to assist her gather each obtainable Stanley cup available on the market. She now has 67 in varied types and colours, collected over the previous yr.
“I’m obsessed,” the teenager tells The Wall Road Journal. (Fortune has chosen to not title her due to her age.)
For Stanley, obsessive collectors are a dream—and one of many causes new colours and types are frequently launched. The tumblers, which promote for $45 and $50 every, have turn into a sensation in current months, in addition to a supply of confusion for many who don’t perceive the recognition. Technology Z is the largest booster, singing its praises on TikTok and different social media channels, however it’s equally as standard with millennials and even a few of Technology X. Child boomers, who usually aren’t discovered on TikTok, appear mystified.
Movies underneath the TikTok hashtag “#stanleycup” have over 6 billion views—and only a few of these have something to do with the NHL and Lord Stanley’s cup.
Starbucks and Target just lately learned the value of aligning themselves with the Stanley cup. Individuals camped outdoors shops earlier this month to get their fingers on a special-edition of the favored cup.
The pink and purple tumblers are offered out on Goal’s web site and Starbucks says it does not plan on restocking them with most shops now offered out as effectively. That’s each creating the craze for folks searching for them at retail. And it’s pushing costs on secondary markets by the roof.
Costs for the cup on eBay at present range from $200 to over $400.
