Alibaba replaces e-commerce head 9 months into job amid PDD competitors

Now, Alibaba is reshuffling its management, transferring its e-commerce head to a different place after simply 9 months within the position. Group CEO Eddie Wu, one in every of Alibaba’s founding members, is taking on management of Taobao and Tmall Group (TTG), the corporate’s two e-commerce platforms. Wu is changing Trudy Dai, who solely turned CEO of TTG in March. Dai will now assist with the institution of a brand new asset administration firm for the Alibaba Group.

In saying the management change, Alibaba chairman Joe Tsai referred to as for a “brand new strategy” for the Chinese language tech firm, in an inner letter seen by Fortune. “We are embarking on a journey to rediscover our entrepreneurial spirit together,” he wrote.

Wu additionally turned the CEO of Alibaba’s cloud computing division in September, and so now has direct duty for the corporate’s main income drivers.

“Eddie’s leadership of both Alibaba Cloud and the Taobao and Tmall Group will ensure total focus on, and significant and sustained investment in our two core businesses of cloud computing and e-commerce,” Tsai wrote in his inner letter.

Alibaba shouldn’t be the one firm shaking up its e-commerce lineup. In mid-November, Alibaba rival JD.com eliminated the top of its retail division, placing the unit beneath the direct control of CEO Sandy Xu Ran.

Alibaba’s troubles

Alibaba has dominated China’s tech and e-commerce sectors for years, however the firm has just lately struggled to bounce again from Beijing’s regulatory crackdown and a sluggish financial system. The corporate additionally faces new competitors from rival e-commerce platform Pinduoduo, which gives decrease costs than Alibaba and JD.

Buyers at the moment are paying closer attention to PDD Holdings, the proprietor of Pinduoduo and U.S.-based purchasing platform Temu. PDD reported 94% year-on-year income development in the latest quarter, and its shares have surged by over 75% this yr, in comparison with an 18% decline for Alibaba over the identical interval. One fan of PDD: Alibaba founder Jack Ma, who provided congratulations to his e-commerce rival in an inner dialogue discussion board, whereas calling on workers to assist Alibaba “correct its course.”

Earlier this yr, the corporate introduced that it could rework itself right into a holding firm and pursue listings of six particular person enterprise divisions. The corporate filed for a Hong Kong IPO of Cainiao, its logistics division, in September.

However the reorganization plan has additionally run into hindrances. In November, Alibaba abandoned a plan to spin off its cloud computing division, which generates 12% of its quarterly income, as an entirely unbiased firm. Alibaba blamed U.S. export controls barring gross sales of high-end chips to China, claiming that expanded restrictions would have an effect on the unit’s capacity to supply providers and fulfil current contracts.

Alibaba shares rose 2.7% in Hong Kong buying and selling on Wednesday, following the announcement of the reshuffle.