Amazon launched generative AI-powered features last year to help sellers quickly create listings by getting into just some phrases concerning the product. The corporate is now making it simpler for sellers to create listings if an merchandise is already listed on their web site.
The e-commerce big’s new instrument makes use of AI to parse particulars from an merchandise’s URL on one other web site and create an Amazon itemizing. The function is rolling out in English to sellers within the U.S.
“In addition to using sparse amounts of text or an image to generate listings, we are now launching the ability for sellers to simply leverage their existing listings by just providing Amazon with a URL, which is automatically parsed by our generative AI-based features, to seamlessly create high-quality, engaging listings for Amazon’s store,” the company said on its blog.
Final October, Amazon rolled out a instrument for advertisers to generate background through text prompts. At the moment, the corporate stated a contextual background to an merchandise might generate a 40% extra click-through fee as in comparison with a white background.
Within the newest announcement, Amazon stated greater than 100,000 sellers have tried generative AI instruments. The extra attention-grabbing stat the corporate talked about was that 80% of the time sellers settle for strategies from AI-powered instruments.
Different corporations have additionally dabbled into AI-powered instruments associated to merchandise for advertisers and retailers. Final yr, Google launched a tool related to product imaginary and eBay launched a function that generated listings from product images. Earlier this yr, Shopify rolled out its personal AI-powered picture editor for merchandise.
