While TikTok is the trending app of the moment, and Instagram has become a much bigger source of entertainment, Facebook remains the most used social platform, in terms individual user numbers, by a long way.
It may not be the cool app that it once was when it first hit the scene, but billions of people still log into Facebook every day. And that makes it a crucial consideration for all marketers, in reaching your audience, and maximizing your messaging.
So who’s using Facebook in 2024?
The team from Giraffe Social Media have put together this overview of Facebook’s audience, including demographic and regional usage stats.
Some interesting notes on where Facebook continues to gain traction, and for whom it remains a key connective app.
