What’s the best way to measure actual results from your social media promotions?

We’re not talking about likes and comments in this context, which are great for building brand awareness. But what we’re really looking at is actual sales generated as a result of your online marketing efforts, and how you measure true return on investment from your spend.

In this respect, most of the current reporting options aren’t entirely adequate, as they can’t measure the true impact of exposure on offline response.

But we do now have more options at our disposal, which TikTok is looking to highlight in this new overview.

The below graphic provides an outline of TikTok’s true impact on spending outcomes, and the various tools it has to measure this, in a range of ways.

And with the holiday season coming up, it may well be worth taking note of these options, and implementing more tracking for your ad spend.