In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally obtained a uncommon likelihood to speak with the senior vp of {hardware} applied sciences, Johny Srouji, and Apple’s senior vp of {hardware} engineering, John Ternus, in regards to the firm’s push into the advanced enterprise of customized semiconductor growth, which can be being pursued by Amazon, Google, Microsoft and Tesla.
In contrast to conventional chipmakers reminiscent of Nvidia and Intel, Apple will not be making silicon for different corporations.
“Because we’re not really selling chips outside, we focus on the product,” Johny Srouji mentioned. “That gives us freedom to optimize, and the scalable architecture lets us reuse pieces between different products.”
Watch the full interview to listen to the executives discuss AI, its newest A17 Pro chip, working with manufacturing accomplice Taiwan Semiconductor Manufacturing Firm and extra.
