After elevating consciousness about knife violence by means of their kits in each 2022 and 2023, English Premier League facet Arsenal FC have as soon as once more revived their “No More Red” marketing campaign for his or her upcoming FA Cup matches.
Arsenal’s males’s crew will put on their all-white kits on Sunday, January 7, once they host Liverpool within the third spherical of the Emirates FA Cup. Their girls’s crew may also put on them on Sunday, January 14, for his or her Adobe Girls’s FA Cup fourth-round fixture towards Watford.
The 2024 model of the kits characteristic all membership, sponsor and producer logos in white on a white base. The thought is that, by taking Arsenal’s well-known pink out of their kits, they’ll draw consideration to the epidemic of knife crime in the UK and to the efforts of organizations that maintain younger individuals secure.
“No More Red provides a unique opportunity to highlight almost four decades of our local community work that has helped to keep thousands of young people safe.
“Young people face multiple challenges as they grow up in today’s world and we don’t have all the answers, but we are confident that by acting together and shining a light on the support network available across our community, we can make a significant contribution to the lives of our participants.”
— Freddie Hudson, Arsenal in the Community
In each 2022 and 2023, the kits worn in Arsenal’s precise matches had a pink FA Cup patch on one sleeve, and the numbers on the again had a black define. In 2023, the kits pictured within the membership’s announcement had white logos on a white base, however the match kits had a black Adidas brand, a black membership crest and a black define across the brand of sponsor Emirates Airways on the chest.
Like in earlier years, the all-white kits won’t be made accessible on the market to most people. As an alternative, the shirts can be given to “community champions who are making a positive difference.”
Followers, nonetheless, will be capable of purchase a brand new bespoke group T-shirt from Arsenal shops beginning January 29. 100% of the retail value of the T-shirts can be donated in equal parts to No Extra Purple charity companions.
The T-shirt — which the membership didn’t present any pictures of in Thursday’s announcement — was designed by an artist named Nellie-Rose, who participated in one of many No Extra Purple social motion tasks hosted in 2023. Her design was chosen for its celebration of range, togetherness and Arsenal’s position as a house for the local people.
“Community is everything and is what No More Red is all about, so it was important this was brought to life in my design. I feel proud that my creation was chosen to represent the campaign and provide the community with another way to support and feel connected to the initiative.”
— Nellie-Rose
“Since we first launched No More Red in 2022, we have been overwhelmed by the enthusiasm from supporters wanting to contribute to the initiative,” added Chris Walsh, VP Model Northern Europe at Adidas. “Whilst the No More Red shirt will never be commercially available, the introduction of the No More Red community t-shirt will give supporters an opportunity to show their support, and a way of making a direct impact.”
Along with the all-white kits, Arsenal is supporting No Extra Purple in 2024 by opening a brand new group pitch at Mayville Property, Islington; persevering with its mentor-led social motion tasks; and persevering with its volunteer incentive scheme alongside charity companions, by means of which supporters can donate their time to help the charities.
Arsenal’s FA Cup third-round match towards Liverpool kicks off at 11:30 a.m. ET on Sunday. Will probably be broadcast on Sportsnet in Canada and on ESPN+ in the US.
