The Excessive-A Asheville Vacationers first adopted their alternate Hippies id after dropping (really tying) a Twitter-fueled wager with the Greenville Drive in 2017. After the Drive repeatedly taunted Asheville with jokes on social media about their city being stuffed with hippies, the 2 groups made a wager that the loser of the season collection would undertake a derogatory alternate id—the Vacationers would turn into the Hippies or the Drive would turn into the Rednecks. After ending the season collection 12-12, the Vacationers went forward with the promotion anyway.
The short-term model was successful with followers, and this week, the Vacationers, embracing the counterculture fame of their hometown, doubled down. With the assertion “It’s the identity you all know and love—with a brand new look,” the Vacationers unveiled an replace to their Hippies id.
The brand new look options the Vacationers’ moon-based mascot as a circa-Seventies hippie flashing the peace signal. The identify Hippies is ready in a bubbly, drop-shadowed typeface that additionally has a decidedly Seventies vibe.
The Hippies will take the sphere July 11.
