Are we nonetheless speaking about BeReal?
I suppose we’re, in any case, in accordance with the most recent Pew Research teen social media usage report, many teenagers are nonetheless partaking within the app.
This week, BeReal has announced its newest characteristic replace, together with video in your BeReal updates, teams, publish tagging, and extra.
First off, BeReal is now incorporating stay photograph performance into the app, in order that customers can get a short video with every replace, versus only a nonetheless picture.
As defined by BeReal:
“Behind the Scenes adds a twist to your BeReal, allowing your friends to see and hear what’s really going on around you. It captures the seconds before you take your BeReal and creates a video that plays when your friends sees your BeReal in their timeline and long presses on it. It lets us share, see, and hear more of what’s going on in our and our friend’s lives.”
Unsure that many individuals will need this, as recording the seconds earlier than a photograph will not be at all times probably the most flattering method. However it’s referred to as “BeReal” in any case, and this does lean into extra genuine engagement.
BeReal’s additionally including “RealGroups”, which is actually group chats within the app.
“Planning holiday celebrations with your family? Start a RealGroup with them and you can share BeReal and fun before, during, and after! Have a brunch club who loves food as much as you do? Start a RealGroup to talk about the hottest locations, share pictures of yummy foods you’re eating and the moments you have together! Going away to college and missing your closest friends back home? Create a RealGroup to stay close, share your dorm-life adventure, see what’s going on back home, and stay close no matter how far away you are!!”
That’s far too many exclamation factors for my liking. Additionally, I don’t know that the second sentence right here is sensible. Is that “BeReal” in plural kind?
Customers will solely be capable of create two BeReal teams, so that you’ll want to decide on your folks properly for this facet.
BeReal’s additionally including tagging, enabling you to tag buddies in your updates. Customers may even be capable of repost any content material that they’re tagged in.
Lastly, BeReal’s additionally launching a 2023 Recap activation subsequent week, so you may look again on your whole BeReal posts from the 12 months.
So BeReal continues to be round, and it’s nonetheless being up to date, regardless of the genuine social app dropping loads of its momentum, and seemingly falling out of the rotation for a lot of former followers.
At one level, BeReal had over 70 million monthly active users, although it now says that it’s seeing 20 million daily actives, a quantity that it’s maintained since April. So it’s seemingly not rising, however 20 million continues to be a stable utilization determine, and because it continues so as to add extra performance, it’s nonetheless potential, I suppose, that BeReal can set up a distinct segment communications position, and change into a extra essential platform for some customers.
Although it’s unlikely to change into a significant participant, and thus, a significant consideration for manufacturers.
That stated, Hootsuite’s recent trends report had BeReal fairly excessive on the listing amongst platforms that entrepreneurs are seeing ROI from:
I can’t say that I’m precisely certain how manufacturers are driving vital worth from the app, however possibly there’s something there, which might assist it set up extra steady groundwork for future progress.
