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When the Denver Broncos introduced Damani Leech as their new president in August 2022, one of the first questions he was asked was about their uniforms, as they had remained virtually unchanged since the 1997 season.
With that, he immediately dove into the redesign process, which took nearly two years and culminated with the Broncos unveiling three brand new uniforms and reintroducing their “Orange Crush” throwback uniforms ahead of last season.
“It was a fun challenge,” Leech told Front Office Sports during an interview on Radio Row ahead of Super Bowl LIX in New Orleans earlier this month. “Hearing from the fans was really important. What do you like? What do you not like?
“We took that information and worked with Nike, who are great design partners and really challenged us to think about what was important to us, what makes us special, what makes us unique and really, pun intended, thread that into the uniform design.”
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Known as the “Mile High Collection,” the Broncos orange home, white road and navy blue alternate jerseys all feature a mountan-like design on the sleeves and perforated triangles in the numbers that were pulled from topographical maps, which use triangles to represent mountain peaks.
Those triangles are also included in the truncated stripe on the back of their primary navy blue and white alternate helmets, while “5280” is displayed on the front bumper, as well as on the jagged stripes on their navy blue, orange and white pants, paying homage to Denver’s status as the “Mile High City.”
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The Broncos’ logo remained the same during the redesign process, but Leech acknowledged there were discussions about incorporating or returning to their vintage “D” logo on a full-time basis. Ultimately, they didn’t want to abandon the current design, especially since it was worn in three Super Bowl victories.
The franchise instead revived the 1977-inspired uniforms as a throwback option, complete with royal blue helmets, orange jerseys with a traditional striping pattern on the sleeves, white pants with orange and royal blue stripes down the sides and matching socks.
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The throwback threads were worn twice this season, including wins over the Kansas City Chiefs and Las Vegas Raiders. That will continue to be the plan moving forward, leaving one game each season for the Broncos to wear their white alternate helmets with their navy blue alternate jerseys and pants.
“Having the flexibility with the NFL uniform policies to have both, really for us, is the best of both worlds,” Leech said. “Not to say what we might do in the future, but I think what we have now for the next minimum five years is pretty good.”
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Photos courtesy of @Broncos on X/Twitter.