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Betting on magnificence fads is massive enterprise

As a lady in her 20s with an Instagram account, I’ve witnessed the explosive rise and destigmatization of medical spa remedies. From the influencer I ran monitor with in highschool posting promos for lip blushing and fillers, to continuously discussing shopping for a Groupon for Child Botox with my pal Emily, these remedies have change into part of common dialog in a manner they haven’t up to now.

The underlying medical spa trade has grown quickly alongside its new reputation, too. Medical spas are projected to be a $30 billion enterprise by 2030, in accordance with a report by Grand View Analysis. And the American Med Spa Association stories that the variety of clinics providing these remedies grew 62% from 2018 to 2022.

Traders are beginning to pay attention to this trade. Most of those medical spas — 81%, in accordance with American Med Spa Affiliation information — are impartial clinics or small companies. Private equity firms are beginning to circle like vultures searching for out prime candidates for roll-up methods. Startups are constructing tech options for these small companies with VCs seemingly desirous to again them.

So once I noticed that RepeatMD, a vertical SaaS firm for the medical spa trade, raised a sizable $50 million Series A, I wasn’t stunned. However I did have one query.

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