Image

Beyonce’s music drop throughout the Tremendous Bowl upstages different stars

Going into Tremendous Bowl LVIII, music followers knew to maintain their eyes on Usher and Taylor Swift. However nobody anticipated Beyonce to enter the dialog, a lot much less change into the middle of it.

The pop star was the centerpiece of a Verizon industrial throughout the second half of the sport that appeared pretty typical—an enormous star teaming with an organization to advertise its companies in a humorous method. On this case, the service flexed on its community’s reliability as Beyonce tried to “break the internet” in an more and more ludicrous variety of makes an attempt, from operating for president to touring to house.

The efforts, in fact, failed, however on the very finish of the spot, Beyonce says “Okay, they ready. Drop the new music.”

That baffling line wasn’t a joke. It was a declaration. As soon as the industrial ended, the primary two singles for Beyonce’s new album have been launched and the discharge date for the album—Renaissance Act 2—was revealed to be March 29.

The songs, “Texas Hold ‘Em” and “16 Carriages” trace that the album could have a rustic taste.

And followers appear to be all in on the information.

Whereas Usher may need headlined the Apple-sponsored halftime show, it was Beyonce who topped the Apple Songs gross sales charts on Monday, with “16 Carriages” taking the highest spot and “Texas Maintain ‘Em” at number two. Usher came in at number three with “Yeah!” (Usher’s new album was the highest vendor on that listing, although.)

Subscribe to the brand new Fortune CEO Weekly Europe e-newsletter to get nook workplace insights on the most important enterprise tales in Europe. Sign up without cost.

SHARE THIS POST