The latest ECHL growth franchise is ready to cost into Bloomington, Illinois, after unveiling their identify and emblem on Wednesday, January 24.
At an occasion held at Grossinger Motors Enviornment in Bloomington on Wednesday, the franchise introduced they’ll be often called the Bloomington Bison once they take the ice within the 2024-25 ECHL season.
The brand depicts a bison sporting a pink jersey and a range pipe hat inside a lightweight blue protect with black and pink outlines. The bison can be sporting gentle blue hockey gloves and carrying a hockey stick. A lightweight blue B seems in a black circle on the backside of the protect, whereas a white map of Illinois with a pink star marking Bloomington’s location sits to the left of the bison.
The bison’s hat is an homage to former U.S. President Abraham Lincoln, who represented Illinois’s seventh congressional district in Congress earlier than being elected president. And the protect form comes from the highway indicators alongside historic Route 66, which ran by way of Bloomington earlier than it was decommissioned.
The Bison additionally launched a wordmark on Wednesday. “Bison” is written out in a blue and white bevelled script font, with a black define and drop shadow. “BLOOMINGTON” is spelled out in blue to the best of the dot of the I in “Bison.”
Partial marks seen in a graphic on the Bison’s web site embrace the beveled script B by itself and the range pipe hat with horns protruding and a map of Illinois on the entrance.
The Bison are owned by Hallett Sports activities and Leisure, which additionally operates the ECHL’s Indy Gasoline and the Indoor Soccer League’s Fishers Freight.
The Bison would be the ECHL’s thirtieth crew once they debut in 2024-25. One other new crew for that season, the Tahoe Knight Monsters, unveiled their identify and emblem in November 2023.
