Colombian singer Karol G is about to be the newest musical artist to have their emblem adorn the entrance of FC Barcelona’s jerseys for a pair of matches this month.
The Spanish giants introduced on Friday, April 12, that the singer’s emblem — her title inside a barbed wire coronary heart — might be on the entrance of their ladies’s group’s jerseys after they play Villarreal on Saturday, March 13, and on the lads’s group’s jersey for the following version of El Clásico towards Actual Madrid on Sunday, April 21.
This new emblem seeks to pay tribute to everybody prepared to vary the principles of the sport, to interrupt down obstacles and to depart a legacy for brand new generations to specific themselves as they need. “La Bichota”, similar to the Barça ladies’s and males’s groups, has impressed numerous folks. It has performed a key function in taking Latin music to new world heights.
Karol G joins Drake, Rosalía and the Rolling Stones as artists whose logos have appeared on Barça’s jerseys as a part of their sponsorship take care of music streaming service Spotify.
Her newest album, Mañana Será Bonito, was launched in February 2023 and hit primary on the Billboard 200. She was the musical visitor on Saturday Evening Dwell in April 2023 with host Ana de Armas.
“The heart symbol represents what became ‘Bichota’ style, a moment in my life where I found strength, resilience and support,” Karol G stated on Barça’s web site. “Thanks to Spotify and FC Barcelona, seeing it on the front of a shirt that inspires so much of that same energy is truly meaningful.”
“Changing the logo on the shirt has become one of the most iconic and successful parts of the relationship between Barça and Spotify. The anticipation as to who will be the next chosen artist generates conversation at all levels for weeks and the resulting impact when the news is finally announced can be measured on a global level,” added FC Barcelona vice-president of promoting Juli Guiu. “This time, the choice of an artist as renowned as KAROL G helps us, together with Spotify, to create synergies outside of sport and to connect with a new generation of Barça fans around the world.”
Two particular editions of the shirt might be obtainable for followers to buy: a restricted run of 1,899 genuine shirts with the emblem on the entrance (€399.99 every), and an much more unique run of simply 22 shirts, every signed by one member of Barça’s beginning lineup from every recreation they’re worn (€2,999.99 every).
A restricted version co-branded of life-style attire has additionally been launched on Karol G’s website. It contains shirts, hoodies, scarves, beanies and water bottles.
