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China is ‘on the verge of deflation’; falling pork costs not serving to

Pigs shifting about their pen.

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Plunging pork costs in China are pushing the world’s second largest economic system nearer to deflation, in what may very well be one other blow to its faltering economic system.

A pork glut drove retail pork costs in China down 31.8% in November in comparison with a yr in the past, the newest official consumer price index confirmed.

And the tumbling costs of pork, which has an outsized weighting in China’s CPI, may add to the deflationary dangers the nation already faces, analysts who spoke to CNBC mentioned.

Deflation — related to the decline in costs of products and providers and a sign of a weakening economy — is regarding as a result of shoppers might postpone investments or purchases in hopes of costs falling additional.

“Aside from falling real estate prices and price cutting across consumer goods, the biggest reason for China being on the verge of deflation is falling pork prices,” China Market Analysis Group’s Managing Director Shaun Rein mentioned. 

China’s consumer price index fell 0.5% year-on-year in November, marking the sharpest slide in three years. 

Meals makes up an estimated one-fifth of China’s CPI basket. Pork constitutes a large component inside the meals class of the basket, and has the greatest impact on China’s CPI which explains the shut correlation between pork costs and CPI in China. 

An excessive amount of pork

China’s pork sector has seen a chronic interval of oversupply and weak home consumption, mentioned Jun Rong Yeap, a market strategist at IG in Singapore.

Pork manufacturing in 2022 hit the very best in eight years at 55.41 million tonnes, official data showed. Extra just lately, the country’s pork output for the third quarter rose 3.6%.

“For the world meat market, a Chinese pork surplus means a deflationary impulse,” mentioned Newedge Wealth’s senior portfolio supervisor Ben Emons, who added that the oversupply might be traced to earlier than the pandemic.

Between 2018 to 2021, the African swine fever — which reverberated by way of the worldwide pork provide chain — led to pork costs rising over 100%, Emons mentioned in a be aware. That incentivized home pork manufacturing, with Chinese language pig breeders responding by borrowing closely to modernize hog farms. 

Chinese language shoppers are altering diners’ preferences out of well being consciousness, particularly younger individuals who swap to poultry and different meals.

Ben Emons

Newedge Wealth’s Senior Portfolio Supervisor

China’s hog cycle, which dictates pork costs, is presently dealing with an oversupply, mentioned Erica Tay, Maybank’s director of macro analysis.

On high of that, unseasonably heat climate in November has delayed the normal surge in cured meat demand within the winter months and upcoming festive new yr, Tay mentioned. Suppliers can solely begin curing meat at temperatures under 10°C, he added.

Beijing has tried to stem the slide in costs by conducting two rounds of pork buying for its strategic reserves, with the National Development and Reform Commission aiming to carry a 3rd spherical inside the yr.

Moreover, whereas China is a heavyweight producer and client of pork, Chinese language demand for meat is dwindling despite the fact that pork is getting cheaper, as shoppers go for more healthy options.

Roast pork and other forms of siu mei are displayed within the kitchen of a Chinese language restaurant.

South China Morning Publish | South China Morning Publish | Getty Photographs

“Chinese consumers are changing diners’ preferences out of health consciousness, especially young people who switch to poultry and other foods,” Emons famous.

Prosperous Chinese language are more and more contemplating beef to be a more healthy different to pork, with 28% of shoppers surveyed saying they plan on lowering pork consumption, a research revealed in February by managing consulting firm McKinsey showed.

As for the much less prosperous, China Market Analysis Group’s Rein noticed that they’re saving cash by ordering much less pork.

China’s deflationary dangers

The trajectory of China’s post-Covid financial restoration has been a uneven one, dragged down by its embattled property sector and slew of underwhelming financial information.

Whereas pork costs are a core issue tipping China into deflation, an amalgamation of different elements have additionally contributed to subdued worth pressures. 

For one, aggressive discounting by e-commerce retailers throughout the Single’s Day interval depressed client items costs in November, mentioned Tay from Maybank.

The receding fervor for home “revenge travel” has additionally seen airfares drop, reversing previous months’ climbs, she added.

— CNBC’s Isabella Lok contributed to this report.

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