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Chipotle Stock: Growth Beyond The Split, But Valuation On Focus, Hold (NYSE:CMG)

Happy woman working at a small Mexican restaurant

andresr/E+ via Getty Images

Investment Thesis

Chipotle Mexican Grill (NYSE:CMG) is a fast casual restaurant chain, that continues to experience growth. They reported strong earnings in the first quarter of 2024, exceeding consensus expectations. Revenue grew 14.1% to 2.70B, operating margin

Chipotle

CAVA Group (CAVA)

McDonald’s (MCD)

Starbucks (SBUX)

Corporate Strategy

International expansion, particularly in Europe, and double stores in North America.

Expand Footprint, focus on catering, loyalty program

Franchise expansion, optimize existing locations

Open new stores, mobile app focus.

Advantages

Fresh ingredients, customization, sustainability.

Fresh ingredients, customization, healthy perception.

Established brand, affordability, speed.

Tight integration with Adobe marketing tools, good data management.

Disadvantages

Higher prices labor shortages.

Limited footprint compared to Chipotle, newer brand.

Limited health-conscious options.

Higher prices. Wait times.

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