ChowNow, the web ordering platform and advertising service for native eating places, acquired Cuboh, a Y Combinator-backed point-of-sale (POS) platform that consolidates all orders from supply apps into one place.
This marks ChowNow’s first acquisition, which can assist strengthen its POS integration answer and assist eating places sort out orders throughout a number of providers.
Nevertheless, as a part of the acquisition, ChowNow laid off round 30 workers, bringing its whole workforce to 300. In the meantime, Cuboh’s whole 30-person staff — together with advertising, gross sales, product and engineering — is transitioning to ChowNow.
“We unfortunately did do a little bit of a layoff as part of the restructuring to best position us,” ChowNow co-founder and CEO Chris Webb informed TechCrunch. This comes after the corporate laid off 100 people in 2022.
The monetary phrases of the deal weren’t disclosed.
Launched in 2012, ChowNow connects customers with local restaurants and helps companies set up an internet presence by offering customized on-line ordering methods and marketing support. It additionally gives a dispatch system that pairs eating places with supply drivers.
It doesn’t cost any fee charges like its rivals, and it permits eating places to maintain 100% of their earnings. ChowNow considers over 20,000 small eating places as prospects and has helped course of greater than 250 million on-line orders. The corporate says it’s saved eating places $700 million in fee charges.
ChowNow is a worthwhile firm and has raised round $80 million up to now, Webb mentioned.
Cuboh is a notable addition to the corporate. Beforehand, ChowNow’s dashboard might solely handle a restaurant’s in-house menu. Now eating places now not must manually handle all their menus, mitigating the potential for errors and general mayhem within the kitchen. Menus might be up to date throughout all supply apps to mirror out-of-stock gadgets and value will increase, amongst different adjustments.
Beginning subsequent week, restaurant house owners can entry a newly launched bundle, “ChowNow + Cuboh,” for $275 per 30 days. The bundle combines ChowNow Professional ($199), the corporate’s flagship product that handles all ordering, advertising and operations, and Cuboh’s POS answer, which ranges from $100 to $200 a month.
And whereas ChowNow’s platform already integrates into over 30 POS methods — together with Toast, Otter, MobileBytes, Positouch and extra — Cuboh is delivering 14 extra integrations to the desk, akin to Clover, Lightspeed, Brink, Micros, Revel, Positouch, Sq., Par, Dinerware, Aloha, and extra.
Sooner or later, ChowNow needs to construct extra integrations, akin to one for catering providers.
“It’s getting back to the longer-term product vision of what we’re building, of being the only platform restaurants need for their entire takeout business,” Webb mentioned.
