CNDO is a brand new ‘challenge-based’ social networking for creators and followers

Tim Schaecker, a TikToker with 8.8 million followers and a member of the German boy band Elevator Boys, formally launched at present a brand new social networking app in an effort to encourage different content material creators to attach with their communities in a deeper method and rethink social media and the creator financial system.

CNDO (pronounced “condo”) permits content material creators to create personal social rooms for his or her followers to interact in a community-wide group chat, take part in challenges and get unique updates from their favourite influencers.

The problem characteristic is the central focus of the platform, as CNDO believes engaged on a standard purpose might help strengthen connections with folks on-line. As an illustration, creators can encourage their followers to construct wholesome health habits and share every day updates about their exercises with one another. So not solely are followers bonding over their favourite influencer, however they’re additionally studying about one another as people, exploring new issues, and creating real friendships. The corporate additionally hopes the challenges incentivize customers to maintain coming again to the app, permitting for a wholesome app retention fee.

“As the creator, I am not in the middle of the spotlight,” Schaecker informed TechCrunch. “I’m more of a community member, and that is what [CNDO] is all about. We want to focus on the end-user, on getting better together with those challenges, and focusing on the possibility of meeting like-minded people.” Though Schaecker is principally identified for posting lip syncs and dancing movies on the web, his CNDO membership is devoted to different passions like studying, style, and going to the health club.

Picture Credit: CNDO

At launch, there are 9 creators on CNDO, together with surfers Sophia Chiara and Shane (@shane_dk), in addition to influencers within the sports activities, ASMR, and wonder house like Jannes Werner, Jannis Reichmuth and Lukas Müller, amongst others. There isn’t a follower depend requirement to create a neighborhood on CNDO. Nonetheless, the corporate says creators should pitch their “concept strategy,” and CNDO determines whether or not they’re a proper match for the platform.

Customers pay $4.99 month-to-month to entry a members-only neighborhood, and influencers take 80% fee.

Future plans for CNDO embody launching a primary neighborhood to unite all customers to congregate in a single place, uncover new influencers and take part in additional challenges. There can even be alternatives for creators to collaborate with manufacturers. For instance, a sneaker model can get direct entry to a running-focused chat room and work together with actual prospects.

Picture Credit: CNDO

Schaecker began his TikTok profession whereas finding out Enterprise Administration on the College of Mannheim, together with his long-term purpose being to create a tech startup. Schaecker developed CNDO together with his two co-founders, Kian Seifert and Jordi Walder, who studied enterprise and information science, respectively. CNDO launched its beta in October with 820 customers, touting a ready listing of upwards of 5,000 folks.

In Might 2023, the startup secured $1 million in pre-seed funding, backed by notable angels like German pop singer Sarah Connor, Presize founder Leon Szeli (acquired by Meta), Wefox founder Julian Teicke, main McKinsey senior companions and extra.

The remaining members of the Elevator Boys are additionally among the many listing of traders, together with Bene Schulz, Jacob Rott, Julien Brown and Luis Freitag (who will all finally launch their very own communities on CNDO). Whereas it began as a gaggle TikTok account amongst pals in 2021, the Elevator Boys are actually an official music group, just lately releasing their first official single, Runaway, which now has 2.7 million listens on Spotify. Additionally they co-founded Kabu, an artist administration firm.