Constructing a viable pricing mannequin for generative AI options may very well be difficult

In October, Field unveiled a new pricing approach for the corporate’s generative AI options. As a substitute of a flat fee, the corporate designed a novel consumption-based mannequin.

Every person will get 20 credit per thirty days, good for any variety of AI duties that add as much as 20 occasions, with every process charged a single credit score. After that, folks can dip into an organization pool of two,000 further credit. If the client surpasses that, it will be time to have a dialog with a salesman about shopping for further credit.

Field CEO Aaron Levie defined that this strategy supplies a approach to cost based mostly on utilization with the understanding that some customers would make the most of the AI options greater than others, whereas additionally accounting for the price of utilizing the OpenAI API, which the corporate is utilizing for its underlying massive language mannequin.

In the meantime, Microsoft has chosen a extra conventional pricing mannequin, asserting in November that it will cost $30 per user per month to make use of its Copilot options, over and above the price of a traditional month-to-month Workplace 365 subscription, which varies by buyer.

Whereas it grew to become clear all through final 12 months that enterprise software program corporations could be constructing generative AI features, at a panel on generative AI’s impression on SaaS corporations at Internet Summit in November, Christine Spang, co-founder and CTO at Nylas, a communications API startup, and Manny Medina, CEO at gross sales enablement platform Outreach, spoke concerning the challenges that SaaS corporations face as they implement these options.

Spang says, for starters, that despite the hype, generative AI is clearly a giant leap ahead, and software program corporations have to search for methods to include it into their merchandise. “I’m not going to say it’s like 10 out of 10 where the hype meets the [current] reality, but I do think there is real value there and what’s really going to make the difference is how people take the technology and connect it to other systems, other apps and sort of drive real value in different use cases with it,” she stated.