Today, I’m excited to announce the official launch of Player 97, my new consulting, research, and branding company.
After many years of helping teams, leagues, designers, and other companies, I decided to finally make it official—folks, I am here to help!
With my marketing-expert wife Kristen working alongside me, this new venture will bring our collective extensive and passionate knowledge of branding to a broader audience, offering services informed by decades of hands-on experience. We’ve teamed up with award-winning designers to provide top-quality branding for your company, team, or event. Bottom line: if it needs a logo, we can do it.
Why the name Player 97?
The name Player 97 has a special meaning for me, and it should be familiar to longtime visitors of this site (no, it has nothing to do with Connor McDavid). Many years ago, I needed a generic player name and number for the uniform graphics on SportsLogos.Net. I wanted something other than my name, and the site’s name was too long. So I went with the safety of “PLAYER” for the name and the year the site started — 97 as the number. Shortly after, I noticed many designers and companies using the same “PLAYER 97” name and number on their uniform concepts. Seeing that made me smile and would always remind me of the connection that we have together because of this website.
What Player 97 Offers
At Player 97, we offer more than logo design and branding. We’re not limited to the sports industry. We provide a wide range of services to help your company’s image reach the next level.
Consulting: With nearly three decades of experience, we will work with your designers, creative staff, and marketing team to develop a branding strategy that aligns with your goals while simultaneously respecting the loyalty and passion of your fanbase.
Brand Vision: We’re enthusiastic about creating long-lasting, successful brands. Our team works directly with clients worldwide to develop their brand identity through careful research, local and historical significance, and unique style. We offer complete brand packages, including name development, logo and uniform design, and any required supplementary marketing materials.
Historical Research: Our team excels at diving into the past to bring your story to life. We use extensive resources to piece together the history behind your brand or to help develop a new one, ensuring it’s appreciated and recognized by your organization, fans, historians, and designers.
Design Services: We offer comprehensive design services to elevate your brand’s visibility. Our network of highly talented designers specializes in brand and logo creation in sports and across all sectors. We can also create impactful social media campaigns because branding no longer stops at the logo.
Event Marketing: Our event marketing services are designed to bring your vision to life. From creating distinctive event identities to designing captivating signage and launching dynamic digital campaigns, we ensure every aspect of your event marketing strategy is executed flawlessly.
Copywriting: Our copywriting services are tailored to deliver content that resonates with audiences. We will craft persuasive sales pitches, develop brand narratives, and produce engaging social media posts for your company and your products.
Keynote Speaking: I now offer keynote speeches, sharing my perspective on sports branding and how I ended up where I am today. My talks are designed to engage and inspire your audience, drawing on my story with themes of family, community, and the deep connection we all share through sports fandom.
Foreword Writing: If you need a foreword for your book, contact me! I will draw on my experiences to craft an opener that speaks directly to the spirit of your book or other literary project.
The team here at Player 97 understands that a brand is more than just a logo or a name—it’s an experience. Our mission is to help bridge the gap between your brand’s image and perception to ensure it resonates with consumers and shines brightly as a beacon of your company.
If you’re interested in our services, please visit our website for more details, and let’s start working on your project! I’m excited to embark on this new journey with Player 97 and look forward to helping your brand achieve its full potential. Game on!
