Cowboy is rolling out a brand new repairs and repair program designed to offer its e-bike riders extra methods to maintain their wheels on the highway.
The brand new service possibility is extra reassurance to European Cowboy riders keen to maintain their e-bikes on the highway. Whereas conventional bikes are famously straightforward to take care of, electrical bikes are each costly and have rather more that may go improper, each on the software program and {hardware} aspect — a proven fact that any e-bike proprietor is aware of.
The corporate simply introduced that it’s going to start providing a brand new on-demand service program for fundamental upkeep, customization and repairs, delivered at a rider’s house. The providers, which embrace tire repairs, set-up, rear rack installs and the like, at the moment are bookable by means of Cowboy’s present app beginning at €69/£69. The on-demand service possibility is accessible nationwide throughout Germany, Belgium, the Netherlands, Luxembourg and “capital regions” in France, the U.Okay., Austria, Sweden, Denmark and Italy.
Cowboy already presents repairs and tune-ups by means of a number of brick and mortar shops in Berlin, Brussels and Paris, and by way of a sequence of partnered European bike retailers skilled to take care of its bikes. The corporate additionally lets riders in some markets purchase a £20 month-to-month service subscription generally known as Cowboy Care, which covers 14 European cities together with Amsterdam, Munich, Brussels, Paris and London.
Like several startup, an e-bike firm can vanish in a single day, probably leaving so many multithousand-dollar hunks of bricked e-waste of their wake. Cowboy’s rival the Dutch e-bike maker VanMoof declared bankruptcy final yr, leaving its loyal clients (current creator included) scrambling to determine maintain their bikes operating.
Cowboy really worked overnight on an app that empowered VanMoof house owners to obtain their bike’s digital keys after their rival’s dangerous information broke final summer season. The stays of that firm have since been been acquired by Lavoie, a division of McLaren Utilized, giving VanMoof riders a faint glimmer of hope that their bikes will proceed to work.
Cowboy’s sturdy service growth is an efficient signal for the corporate and its ridership, notably anybody who isn’t close to a partnered bike store space and wouldn’t be keen on paying for a month-to-month subscription. Whereas the corporate now additionally sells its good-looking bikes within the U.S., the corporate tells TechCrunch that it’s specializing in Europe first to “establish a strong foundation for its success” in its core area, with any plans to develop the brand new restore choices state-side down the highway.
