While Apple may not have ditched completely the woke agenda, this Christmas ad is certainly a step in the right direction.
The ad, which is a trailer for Apple’s AirPods Pro 2, showcase an iPhone app that, when paired with the AirPods, allows them to double has hearing aids.
It begins with a father watching his young daughter unwrap Christmas presents, a touching moment that sparks memories of her childhood.
However, the audio is muffled, reflecting his partial deafness or hearing difficulties.
As the scene unfolds, his wife gently urges to use his AirPods and iPhone to improve his hearing.
After putting them on, his hearing becomes far clearer and his memories of his daughter’s become more vivid.
The ad concludes with tearing up as he looks at his daughter, who is now a young woman, as she sings and plays on her guitar.
Watch the ad below:
The ad has attracted praise on social media, particularly among conservatives, who praised its storytelling and its lack of political propaganda.
HOLY SH*T I am completely SHOCKED Apple would drop such a non Woke Pro Life Family ad
I’m actually in tears watching it
FINALLY normalcy pic.twitter.com/uHtfSdCBmD
— Marjorie Taylor Greene Press Release (Parody) (@MTGrepp) November 28, 2024
Culture is shifting. Corporate America is finally waking up.
— Anna Lulis (@annamlulis) November 28, 2024
Apple just released a wholesome pro-family ad with a White family. Vibe shift. We’re back. pic.twitter.com/tlXqdYQvWY
— Andrew Torba (@BasedTorba) November 29, 2024
Apple just released a beautifully non woke, pro family ad. I’m here for it. pic.twitter.com/jbg4CY0mkx
— Phil Reed (@PhilReed77) November 28, 2024
Apple just released their annual holiday ad and wow…
I’m not crying, I’m just sweating through my eyes pic.twitter.com/eRhYRAAhpL
— Aaron (@aaronp613) November 28, 2024
Such wholesome content is in glaring contrast to the ad recently released by the iconic British car brand Jaguar, which features which a handful of ethnically diverse and seemingly gender-fluid groups of individuals prancing around wearing bizarre pieces of clothing.
The ad also showed off the company’s “funky” new logo, ditching the iconic image of a leaping jaguar that has served it successfully for nearly 90 years.
It was unsurprisingly met with disgust by the public, who pointed out its shocking lack of taste and cultural awareness. The best came response came from Tesla CEO Elon Musk, who asked “Do you sell cars?”
