Simply moments in the past, the minds that introduced you the Danville Otterbots unveiled a second staff that can even play within the southern Virginia city: the Danville Dairy Daddies, who will play within the collegiate summer time degree Previous North State League. The nickname and a set of logos highlighted by a hunky bull character pay tribute to Danville’s roots—and inform a narrative about its future.
“First and foremost, it is an homage to what is still the most prominent economic sector here throughout southern Virginia, which is agriculture,” stated basic manger Austin Scher. “There are families and generations of families throughout Danville and southern Virginia that grew up, if not on a dairy farm directly, up the road from a dairy farm, or they went to school or church or played youth sports with dairy farmers or children of dairy farmers.”
The anthropomorphic bull character, whose identify is McCreamy, is carrying basic blue denims with an enormous belt buckle and no shirt, exhibiting off broad shoulders, six-pack abs, and a come-hither look meant to make him the most well-liked animal on the farm.
“He is a bull. This is a Dairy Daddy,” stated Dan Simon of Studio Simon, the agency liable for creating the model. “The whole concept centers around the word Daddies. The point is this is a smooth bovine. You know, he’s your daddy.”
Whereas creating the character, Simon had one of popular culture’s smoothest talkers in thoughts: Joey Tribiani of the present Pals.
“How you doing?” requested Dan Simon of Studio Simon, in his finest Joey voice. “The only difference is that I would like to think maybe this Dairy Daddy is a little smarter than Joey.”
Scher indicated that the staff had one other iconic picture in thoughts as a mannequin for his or her character: the improved physiques of the Bash Brothers, Jose Canseco and Mark McGwire.
The model is filled with juxtapositions meant to make a press release about Danville itself. Whereas the sunshine pink and powder blue colours evoke the acute innocence of a child bathe or gender reveal get together, the character carries himself in a decidedly grown-up trend. And whereas that character is supposed to be one thing of a participant, he’s nonetheless a bovine, certainly one of nature’s least attractive animals. Even the over-the-top masculinity that the character exudes is undercut by the prevalence of a coloration the staff calls “strawberry milk pink” within the model.
The seeming contradictions are metaphors for the staff’s hometown—the place it has come from, what it’s now, and the place it’s going.
“We here in Danville view not just the club, not just the team here, but we view the city and the region and its current rebirth and vastly bright future as undeniable,” Scher stated. “We look at this brand as an outward way to say Danville as a city, southern Virginia as a region, we’re here, you cannot ignore us anymore, we’re not going anywhere, so it’s time to get familiar.“
The bull’s perfect human form is meant to tell an aspirational tale, a metaphor for the ideal the town of Danville is striving to reach. The Dairy Daddy is not intended to be the everyman bull. He’s the bovine we might hope to be if we hit the gym every day, eat right, and take care of ourselves.
“To become something more than this city has ever been before, something more than a lot of folks ever thought it could be, the Dairy Daddy himself is that vision,” Scher stated.
With all of those lofty ideas portrayed within the model, there’s one element with a extra pragmatic clarification: The wordmark, set in a customized typeface that Simon describes as “cow-y,” is underscored by a bovine tail.
“That was included solely to keep the flies away,” Simon stated.
The Dairy Daddies will share the Otterbots’ possession, administration, and ballpark, however will play in a unique league. Whereas the Otterbots play within the collegiate summer time degree Appalachian League, the Dairy Daddies will play within the Previous North State League, additionally on the collegiate summer time degree.
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