Daniel Ricciardo’s lifestyle brand Enchanté has hinted at a NASCAR-themed product drop ahead of the 68th Daytona 500. Their social media channel posted a teaser to signal a Speedweeks release on February 12, 2026.
Daniel Ricciardo’s lifestyle label Enchanté matches his irreverent public persona with his love for racing. Since the brand’s 2023 debut, the former F1 driver has used it as a bridge between motorsports and lifestyle. The new “Daytona Thunder” tease is deliberately timed to coincide with Speedweeks and the biggest American race weekend of the year on February 15 (Sunday).
Enchanté captioned the announcement:
“Daytona Thunder. 2.12.26.”
Fans immediately read the drop as a U.S.-centric release. One commented:
“Will this be a UK release? Or US only again? I don’t want to get too excited😅.”
That brand’s limited drops in specific countries have heightened demand and quick sellouts. For Daniel Ricciardo, it’s also a way to show his love for American racing culture. The Australian has been vocal about his interest in NASCAR.
“I grew up a fan of NASCAR,” he said in 2024. “I’d love to drive a NASCAR (car). I’d love to drive around Daytona (International Speedway), for example.”
The teaser arrives weeks after Ricciardo partnered with Ford for an Enchante merchandise drop and continues his connection to American racing culture following his F1 exit in 2024. The drop is designed to tap into his long-standing interest in NASCAR.
Daniel Ricciardo’s NASCAR link and why it matters
Daniel Ricciardo’s ties to NASCAR are personal. In 2021, he climbed into Dale Earnhardt’s 1984 Chevrolet Monte Carlo at Circuit of The Americas and turned heads. He ran for about 20 minutes and performed burnouts for the crowd.
Ricciardo described the analogue feel of an old stock car experience as physically demanding but very engaging.
“I was really working hard on that wheel,” Ricciardo told ESPN after the run. “You have to wrestle it. But saying that, it handled a lot better than I thought. It was really cool.”
The Australian openly admitted that the Monte Carlo required different inputs, catching oversteer, wrestling the gearbox, and that he loved the rawness of it. McLaren CEO Zak Brown’s purchase of the Monte Carlo made that run possible and gifted Ricciardo with a moment in the car of his childhood idol, Dale Earnhardt.
Edited by Riddhiman Sarkar
