After nearly two years of speculation, the Denver Broncos formally introduced on Monday that new uniforms are “coming soon,” presumably earlier than the beginning of the 2024 NFL Draft, which takes place from April 25-27.
“Same colors and same logo, but a full redesign,” team president Damani Leech told reporters gathered in Orlando for the NFL’s annual spring meetings. “Part of the process was talking about what’s important for the Broncos, what’s important for Broncos’ fans.
“(It’s about) wanting to evolve and be new and different but also be respectful of our history and our traditions. Understanding our surroundings from a geographic standpoint, there will be nods to that, and I think people will be really excited about it.”
This marks the primary important overhaul of the Broncos’ look because the 1997 season, once they labored with Nike to create a brand new brand and modernized uniform design after which subsequently captured the primary of two straight Tremendous Bowl titles.
Denver has since added an orange alternate jersey (which was promoted to main standing in 2012), blue alternate pants, an all-orange Coloration Rush set and “Snowcapped” white alternate helmets, however its total look has remained intact for practically 30 years.
The present redesign course of, in the meantime, started in January 2023, shortly after the franchise was sold to Walmart heir Rob Walton, his daughter and son-in-law for $4.5 billion, a report for the costliest sale in North American sports activities historical past.
That was additionally only some months after the Broncos wore blue pants with their white jerseys for the first time in franchise history, as Leech met with crew captains previous to their 21-17 win over the Jacksonville Jaguars in London on Oct. 30, 2022, to debate potential adjustments to their uniforms.
“One of the first things that fans really just started tweeted me about was the uniforms, so I knew there was a lot passion, a lot of creativity,” Leech stated. “I think that’s just a testament to our fanbase and how engaged they are and how much they want to see new uniforms.”
“It’s been a great process across the organization between staff and ownership – particularly Carrie (Walton-Penner), who has really driven this process. (There has been) player involvement and fan involvement. We’re really excited to finally move in this direction.”
Broncos co-owner and CEO Greg Penner seemingly confirmed rumors that the new uniforms will include some kind of reference to the Rocky Mountains and “5,280,” the variety of ft in a mile and a nod to town’s standing because the “Mile High City,” a la the NBA’s Denver Nuggets.
“(I’m) really excited,” Penner stated. “It’s time for a change, and we think we’ll have something that honors Broncos Country and our fans will be pleased with elements of Colorado. It was an interesting process … I think we have something they’ll be excited about.”
