DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability measurement and controls for ads placed in Facebook and Instagram Feeds and Reels.

DoubleVerify’s brand suitability tools help to assess the suitability of content around your ads, so that brands can avoid unwanted association with potentially offensive, or non-aligned posts.

And now, these are being expanded to more elements of Meta’s offerings, providing additional insight and control over your Facebook and IG ads.

As explained by DoubleVerify:

“DV’s unified media authentication strategy offers advertisers significant value throughout the media lifecycle. Content-level controls proactively evaluate inventory and automatically exclude content that doesn’t align with each brand’s unique suitability standards. Post-bid measurement then analyzes delivery, providing granular reporting on performance and content adjacency, offering clear insights into whether ads were delivered in environments that meet brand expectations.”

So it’s another means to give advertisers peace of mind, in ensuring that their ads are displayed where they choose, based on Meta’s ad controls, and their own placement preferences.

DoubleVerify offers a range of ad assurance and placement options for Meta’s platforms, providing more ways to ensure that the placements you select via Meta Ads Manager are what you get.

DoubleVerify also offers ad performance reporting and auditing, to double-check the data that you get from Meta, and in combination, there’s now a range of third-party verification options to confirm your Meta ad spend.

And these new detection and control measures could be particularly important in an age where brands can get “canceled” for slipping up on social ad placement.

I mean, most users are fairly understanding of such, but a single screenshot of your ads alongside a questionable post or user could be a significant blow to your business reputation.

There are many variables at play, but if this is an area of concern, you now have another means to stay across your Meta ad placements.