We will undoubtedly scent what The Rock is cooking now — dude’s whipped up a mogul souffle … ‘trigger he is now on the brand new WWE board, and he is obtained unique rights to his stage identify.
Dwayne Johnson was introduced as the most recent board of administrators member for TKO — which now owns WWE and UFC as a brand new one-stop store entity. As one of many shot-callers of the org, DJ won’t solely get some government decision-making energy … however different perks too.
For starters, he is getting some inventory choices — that are valued at $30 million, and which is able to vest over time. Extra importantly, he is being granted the total trademark to ‘The Rock’ … which he has just about passed by his total profession, relationship again to when he was within the ring.
As a part of this new transfer, Dwayne will get to capitalize on his moniker — particularly, because it pertains to merchandising/royalties the WWE would possibly make by utilizing ‘The Rock’ in enterprise.
THR stories that a part of the deal between DJ and TKO relating to ‘The Rock’ rights sees that TKO will get an unique licensing deal for 10 years to make use of the model for sure merchandise … and through that point, Dwayne cannot go and license it to different firms aggressive with them. In different phrases, he receives the trademark … however WWE will get a decade to take advantage of it.
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The Rock mentioned of the information … “My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come.”
He provides, “Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle.”
