eBay provides an AI-powered ‘store the look’ function to its iOS app

eBay on Tuesday launched a brand new generative AI-powered function to enchantment to style lovers: a “shop the look” part inside its iOS cell app that can counsel a carousel of pictures and concepts, based mostly on the shopper’s buying historical past. The corporate says its suggestions can be customized to the tip consumer and can evolve because the buyer retailers extra. The concept is to introduce how different style objects might complement their present wardrobe.

To take action, “shop the look” will embrace interactive hotspots that, when tapped, will reveal comparable objects and outfit inspirations, with the ensuing seems together with each preowned and luxurious objects that match the consumer’s private model. The function is powered by, and was developed in collaboration with the corporate’s Accountable AI staff and RAI Principles, eBay notes.

Picture Credit: eBay

“Shop the look” will seem to any eBay shopper who has considered at the least 10 style objects over the previous 180 days, the corporate notes. It is going to show each on the eBay homepage and the style touchdown web page.

For eBay, the addition gives a strategy to showcase its extensive expanse of stock obtainable on the market in a different way than earlier than — and one that might probably encourage extra gross sales, if profitable. eBay says it plans to discover expansions to different classes over time and can proceed including extra personalization components to the function over the brand new yr.

eBay isn’t the one one exploring how AI can enhance the style buying expertise. Google final summer season launched a approach for customers to virtually try on clothes utilizing a brand new AI buying function, for instance. Amazon has also turned to AI to assist clients discover garments that match when buying on-line. In these instances, the AI options have been meant to assist clients discover the proper match or measurement, whereas eBay’s new function is extra targeted on style inspiration — which means discovering the proper model. That may be tougher to do, given that private model is subjective.

“Shop the look” will initially be obtainable on iOS within the U.S. and U.Ok., with help for Android coming later this yr.