Of all of the issues that Elon Musk is or just isn’t, the one true worth that he does deliver to his corporations is consideration, along with his fixed want to be the primary matter of dialog serving to to maintain his corporations within the highlight, for good and/or unhealthy causes.
This week, amid layoffs at Tesla, and studies of compounding failures with its Cybertruck, together with a reversal of his public stand against the Brazilian Government at X, and extra studies of the platform amplifying neo-Nazi content, Musk is as soon as once more attempting to redirect consideration elsewhere.
And clearly, primarily based on the article that you simply’re studying, that’s having some impact.
And the X (previously Twitter) group is definitely doing one thing on this entrance, with X engineer Christopher Stanley sharing an active link to Logan Paul’s previous Vine web page:
Vine was initially shut down in 2017, with all Vine clips ultimately being deactivated to cut back server prices. However in any case, the X crew are exploring the app’s code base, and the way it may very well be reignited for a brand new viewers.
Musk has floated the concept of bringing again Vine several times since taking up Twitter again in November 2022.
Conceptually, Vine is the predecessor to TikTok, and TikTok is now a billion-user platform, so Vine, as the idea goes, is also large, if X had been to deliver it again. However it is usually price noting that Vine was by no means as fashionable as you in all probability assume (reaching 200 million users at peak), and that Vine additionally collapsed as a result of Twitter couldn’t work out find out how to generate profits from it, and make sure that high Vine creators received paid.
As such, I’m undecided that Elon and Co. would have the ability to monetize it that nicely both, whereas it will additionally lack TikTok’s secret sauce, being its super-attuned algorithm.
Primarily, Vine 2.0 wouldn’t be as nice as many hope, would seemingly not find yourself being overly fashionable, and might be not an awesome thought.
However once more, it helps Elon get extra consideration, and divert it as wanted.
