Of all of the issues that Elon Musk is or shouldn’t be, the one true worth that he does carry to his corporations is consideration, together with his fixed want to be the principle subject of dialog serving to to maintain his corporations within the highlight, for good and/or dangerous causes.
This week, amid layoffs at Tesla, and experiences of compounding failures with its Cybertruck, together with a reversal of his public stand against the Brazilian Government at X, and extra experiences of the platform amplifying neo-Nazi content, Musk is as soon as once more making an attempt to redirect consideration elsewhere.
And clearly, based mostly on the article that you just’re studying, that’s having some impact.
And the X (previously Twitter) crew is definitely doing one thing on this entrance, with X engineer Christopher Stanley sharing an active link to Logan Paul’s outdated Vine web page:
Vine was initially shut down in 2017, with all Vine clips finally being deactivated to cut back server prices. However at least, the X crew are exploring the app’s code base, and the way it may very well be reignited for a brand new viewers.
Musk has floated the concept of bringing again Vine several times since taking up Twitter again in November 2022.
Conceptually, Vine is the predecessor to TikTok, and TikTok is now a billion-user platform, so Vine, as the idea goes, is also huge, if X have been to carry it again. However it’s also value noting that Vine was by no means as in style as you most likely suppose (reaching 200 million users at peak), and that Vine additionally collapsed as a result of Twitter couldn’t work out learn how to generate profits from it, and be certain that prime Vine creators bought paid.
As such, I’m undecided that Elon and Co. would be capable to monetize it that nicely both, whereas it could additionally lack TikTok’s secret sauce, being its super-attuned algorithm.
Basically, Vine 2.0 wouldn’t be as nice as many hope, would possible not find yourself being overly in style, and might be not an amazing thought.
However once more, it helps Elon get extra consideration, and divert it as wanted.
