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Elon Musk’s satellite tv for pc military has a brand new goal: connecting the $183 billion farm trade to high-tech ag instruments

Elon Musk’s high-flying SpaceX is increasing right into a partnership with a decidedly grounded firm: John Deere. Deere, one of many greatest names in American farming, plans to begin providing Starlink-enabled farm tools later this yr, to provide rural farmers higher entry to high-tech farming strategies.

American farmers are increasingly relying on so-called “precision agriculture” tools to extra effectively develop, harvest and course of crops: assume self-driving tractors and pesticide-spraying drones. However unreliable web entry – which is especially pervasive in rural agricultural areas – helps keep almost three-quarters of American farms from taking advantage of the tech, based on the U.S. Division of Agriculture.

Precision agriculture instruments are a key innovation in fashionable industrial farming. Automating labor-intensive duties, corresponding to planting and harvesting, means farmers can spend much less outing within the subject. Elevated automation makes agriculture more profitable and reduces environmental impacts. And downstream, shoppers profit within the type of safer meals and higher tracing the place their meals is sourced from. 

“With improved connectivity via satellites, farmers will be able to work more efficiently and productively, reduce downtime, and coordinate among machines for more efficient use of resources,” wrote Mike Kool, senior product supervisor of linked fleet at John Deere, in an e mail to Fortune.

Starlink, a division of SpaceX, maintains a network of thousands of low-orbit satellites in a position to present web entry nearly anyplace on Earth. It’s been within the information not too long ago as a consequence of its strategic significance to the Ukrainian army. (And, controversially, Musk’s alleged decision to temporarily cut off access in order to stop a Ukrainian missile attack final yr, which Musk denies.) 

Starlink has develop into one of many crown jewels underneath SpaceX’s umbrella. It earned $1.4 billion in revenues in 2022, up from just $222 million the yr prior, and it’s reportedly on the cusp of landing major contracts with the Pentagon. That observe document has helped ship SpaceX’s rumored private valuation to around $175 billion, larger than any IPO valuation in American historical past. 

Courtesy of Deere & Firm

An organization recognized for area journey and one other synonymous with farming make for an surprising enterprise partnership – however they’re each cashing in on rising curiosity in farming tech that hopes to revitalize a shrinking agriculture sector. Final yr, the U.S. for the primary time imported extra meals than it exported, based on the USDA, whereas the variety of American farms  has fallen over 70 percent from its historical peak. Federal officers are hopeful that large-scale adoption of precision agriculture tools will enhance agricultural manufacturing and assist mitigate local weather dangers.

“The continuing strength of the U.S. agriculture sector will be guided by sound public policy that encourages greater adoption of agriculture technology,” reads a November FCC report about broadband access for farmers. “Meaningful funding and effort must be invested towards increasing on-farm connectivity, climate-smart agriculture and sustainable productivity.”

JC Schemper runs a harvesting business out of Holdredge, Nebraska, working from Texas to Montana. Farmers who develop extra crops than they’ll harvest on their very own contract with Schemper to try this work for them. Utilizing precision agriculture instruments, Schemper can remotely management his fleet of 9 combines, 20 vans and 6 grain carts from anyplace with a cell connection. He demoed the brand new Starlink-enabled Deere machines final summer time.

“Before, I might have had a gap for one of my trucks at a place in the field with no cell signal,” mentioned Schemper. “With Starlink, I was able to see exactly where everybody was at all the time … I could sit on my combine underneath the Starlink atop my cab, and I can read my emails. I can look at the weather. I can do Facebook, TikToks, whatever.”

SpaceX didn’t instantly reply to a request for remark.

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