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Expedia CEO Ariane Gorin on the struggle to make sure AI does not flip her manufacturers into invisible pipes

Good morning. The holidays feel like a good time to check in with Ariane Gorin, CEO of Expedia Group. 2025 has been a banner year for travel and for Expedia, which saw its revenues rise 7.6% to $13.4 billion in the 12 months ending Sept. 30, with its stock up more than 50% so far this year. In the latest episode of Fortune’s Leadership Next, Gorin spoke to me and Kristin Stoller about the evolving travel landscape and how she’s leading in this tricky climate. 

AI is reshaping the travel experience as many of us turn to large language models to plan and even pay for trips.  That presents both an opportunity and a potential threat for leaders like Gorin—and Booking Holdings CEO Glenn Fogel, with whom we spoke earlier this year. The opportunity: to deploy AI internally and forge partnerships that embed the group’s Expedia, Hotels.com and Vrbo functionality within the LLMs. The risk: hallucinations, privacy violations, and the specter of LLMs reducing the need for travel sites or turning them into invisible pipes that consumers never see.

“We’ve been working for years with Google and Bing … and now it’s about deepening our partnerships,” said Gorin, adding that AI has enabled innovation like Expedia’s new trip-matching feature that turns Instagram reels into bookable travel experiences. “It’s been quite fun to challenge ourselves to say, ‘how do we make sure that our brands are showing up well there?’”

Gorin also talks about building up Brand USA among foreigners during this delicate time when former stalwarts (hello, Canada!) may be staying away and events from the World Cup to America’s 250th anniversary are expected to boost tourism. Her approach is to start with telling the story that Americans are “making it welcoming, that we’re making the infrastructure welcoming, we’re making it easy to come to the country.”  

That’s a message many leaders would love to rally around.You can listen to our conversation on Apple or Spotify. Also, the CEO Daily team is taking a break for the holidays. See you back here on January 5. As always, we welcome your thoughts and appreciate you reading what we write.

Contact CEO Daily via Diane Brady at [email protected]

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S&P 500 futures were flat this morning. The last session closed up 0.46% to hit a new record of 6,909.79. STOXX Europe 600 was up 0.39% in early trading. The U.K.’s FTSE 100 was down 0.12% in early trading. Japan’s Nikkei 225 was down 0.14%. China’s CSI 300 was up 0.29%. The South Korea KOSPI was down 0.21%. India’s NIFTY 50 was down 0.14%. Bitcoin was at $87K.

Around the watercooler

The AI startups founders and VCs say could be acquisition targets in 2026 by Allie Garfinkle

‘Precarious’ is Wall Street’s defining word for 2026 by Eleanor Pringle

CEOs reveal their New Year’s resolutions for 2026: From 8-day bike races and AI training, to finally cracking 7 hours of sleep a night by Emma Burleigh

In 2026, CFOs predict AI transformation, not just efficiency gains by Sheryl Estrada 

Hoping AI will give you more work-life balance in 2026? Fortune 500 CEOs warn otherwise by Preston Fore

JPMorgan to allow crypto trading for institutional clients in latest embrace of the sector by Carlos Garcia

CEO Daily is compiled and edited by Joey Abrams, Jim Edwards, and Lee Clifford.

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