Full Glass Wine raises $14M to proceed buying DTC wine marketplaces, buys Vibrant Cellars

Full Glass Wine, a model acquisition administration startup that makes a speciality of buying wine marketplaces, has raised $14 million in a Collection A spherical to proceed buying DTC (direct-to-consumer) wine marketplaces, aiming to guide the DTC wine market. 

The outfit just lately acquired Bright Cellars, a subscription-based wine service supplier in Wisconsin, for an undisclosed worth. The deal is Full Glass Wine’s third acquisition in a yr and can allow the startup to increase its subscription-based mannequin.

Full Glass Wine beforehand acquired Winc, a DTC wine platform that provides customized suggestions and subscription service, in June 2023, and Wine Insiders, a market that curates a collection of high-quality wines from world wide at accessible costs, in October 2023. DTC wine manufacturers promote wine on to wine lovers, bypassing conventional distribution channels

“By uniting Winc, Wine Insiders, and Bright Cellars, we offer a one-stop shop for all things wine, catering to a wider range of wine drinkers than most traditional retailers, grocers, or single-brand DTC companies,” Neha Kumar, co-founder and COO of Full Glass Wine, informed TechCrunch. “This comprehensive portfolio allows the company to optimize logistics for efficient delivery and leverage the power of established brands to create a powerful marketing platform.”

Furthermore, with the brand new capital, the corporate intends to speculate extra in expertise. “Bright Cellars, our most recent acquisition, has developed a wine-pairing algorithm that learns from user preferences and ratings. This approach, similar to how platforms like Spotify and Netflix personalize content recommendations, allows us to create a more tailored experience for each customer,” Kumar mentioned. “Our goal is to leverage data and AI to make personalized wine recommendations even more accurate and insightful, ensuring every customer discovers and enjoys wines they truly love.”

The DTC wine trade is brimming with potential, however one of many hurdles is navigating the complicated internet of rules throughout completely different states, in accordance with Kumar.

“Ensuring a seamless customer experience, from discovery to delivery, requires constant innovation and focus,” Kumar continued. “However, there are also some misconceptions consumers might have about DTC wine. Concerns about quality are addressed through partnerships with reputable vineyards and rigorous selection processes. Value is a consideration, but we offer a range of price points to cater to diverse budgets. Perhaps the biggest challenge is the initial discovery process — finding the right wines can feel overwhelming. That’s where personalization comes in — we leverage data and technology to help consumers discover wines they’ll truly love.”

Full Glass Wine CEO Louis Amoroso and COO Neha Kumar. Picture Credit: Full Glass Wine

Co-founded in 2023 by Louis Amoroso (CEO), a serial entrepreneur within the wine trade and former companion at Goose Island Beer Firm, and Kumar (COO), a former managing director at New Cash Ventures, the startup is open to exploring partnerships with companies to increase its platform’s attain and choices.

“It could involve collaborations with wineries, food delivery services, or event planners to create unique experiences for its customers directly within the platform,” the corporate COO continued.

The corporate remains to be working by way of the combination course of to make sure a easy transition for everybody concerned after the latest acquisition.

“We’re looking at a total of at least a few dozen employees now at Full Glass Wine,” Kumar mentioned. “There will be significant growth on our team, which [will] strengthen our combined expertise and allow us to offer a wider range of services to our customers.”

The startup didn’t present the variety of subscribers it has however mentioned the acquisitions will assist it generate greater than $100 million in income in 2024. It plans to supply a various collection of over 400 SKUs and an accessible worth vary for patrons; most bottles vary from $12 to $25. Shea Ventures led the Collection A funding.