Google is testing a brand new characteristic that may place a name to a enterprise in your behalf, wait on maintain after which offer you a name as soon as a reside consultant is obtainable, the corporate confirmed to TechCrunch. The brand new characteristic, known as “Talk to a Live Rep,” would eliminate the necessity for customers to attend numerous minutes, and generally hours, listening to carry music attempting to get linked to a customer support agent.

The corporate says the characteristic is now obtainable in English for folks within the U.S. who’ve joined Search Labs, its program for customers to experiment with early-stage Google Search experiences, and opted into the Speak to a Dwell Rep experiment. It really works on the Google app for Android and iOS, as nicely Chrome on desktop.

The information was first reported by 9to5Google.

Though Speak to a Dwell Rep is just like the Pixel’s “Hold for Me” characteristic, Google says there are some variations, noting that whereas a few of the underlying know-how is similar, Speak to a Dwell Rep goes one step additional. With Speak to a Dwell Rep, Google’s programs will navigate the cellphone tree for you after which name you again when a customer support agent is obtainable. Maintain for Me can solely be activated when you’re already on maintain and ready for customer support to take your name.

Plus, whereas Maintain for Me is barely supported on Pixel telephones, Speak to a reside Rep is obtainable on all units. As well as, since Speak to a Dwell Rep asks you for the rationale of the decision, the customer support consultant will already know why you’re calling the corporate, eradicating yet one more step within the course of.

Some companies already supply a name again choice the place you name them, safe your house in line, after which get a name again when a consultant is obtainable. Speak to a Dwell Rep proactively calls the enterprise in your behalf, eliminating the necessity so that you can allow the entire course of your self. With Speak to a Dwell Rep, you solely want to choose up your cellphone when the corporate is obtainable to speak to you.

Once you search for an organization’s buyer assist quantity, Google will show a “Request a call” button if the enterprise is supported. From there, you’ll be able to choose the rationale in your name. Google will then ship you SMS updates about its progress and can then name you as soon as a buyer consultant is obtainable to talk with you.

The characteristic is presently obtainable for a handful of airways, telecom corporations, retailers, insurance coverage corporations and different providers. The supported companies embrace Alaska Airways, Delta Airways, JetBlue, Finest Purchase, Costco, Walmart, Increase Cellular, Samsung, ADT, Instacart, UPS, Zelle, State Farm and extra.

As with all different experimental characteristic, it’s unknown when Speak to a Dwell Rep will attain a wider viewers.